REAL-E MARKETING – BOXBOROUGH, MA October 2002 – Present
Startup specializing in marketing services to SMB companies
President
Co-founder and chief strategist.
• Responsible for overall business direction
• Management of P&L
• Provided strategic and tactical marketing for a range of companies in the B to B, B to C and Education markets.

IQUALSOFT, INC. – HINGHAM, MA September 2001 – July 2002
Software startup focused on Product Life Cycle Management
• Co–founder and marketing strategist.
• Responsible for all company positioning, company launch, collateral etc.
• Developed business and go–to marketing plans; identified and negotiated strategic partner agreements.
• Served on management team that raised initial seed money.
• Company closed down due to lack of funding.

EXPAND NETWORKS, INC. – ROSELAND, NJ February 2000 – September 2001
Startup focused on delivering enhanced IP capacity through existing infrastructure to Telecommunication Carriers, ISPs, ASPs and large enterprises.
Director, Marketing and Business Development
Joined Expand and assumed full responsibility for developing indirect sales
• Developed Channel Partner and OEM programs, managing all global strategic and OEM relationships and creating first–year revenues of $5M (50% of total revenue).
• Responsible for managing Sales, Product Marketing, Finance and Management for OEM product development
• Developed and managed Channel Partner relationships and technology vendors.

COMPUTER NETWORK TECHNOLOGY – MINNEAPOLIS, MN September 1997 – February 2000
Leading Storage Networking company, that was a pioneer in the emerging SAN market
Director Marketing and Business Development
Recruited to spearhead this direct sell, IBM centric company’s move in to the open systems SAN market. Lead major sales re-alignment initiative.
• Directed Marketing strategy for this $150M SAN pioneer, delivering industry–first IP–over–SAN capability.
• Built (and managed), a worldwide group of marketing professionals responsible for all worldwide marketing activities (advertising, trade shows, lead generation, collateral) and responsible for all Sales Training
• Created and managed Channel Partner Program that grew indirect revenues from zero to $7M in 12 months and $15M in year two.
• Negotiated OEM partnership agreements,delivering $5M in first–year revenues.

ASCOM TIMEPLEX – SLOUGH UK AND ACTON, MA January 1993 – September 1997
World leader in voice and data networking infrastructures
Director Segment Marketing (April 1994 – September 1997)
Director LAN Operations, Europe (January 1993 – April 1994)
• Created worldwide Field Marketing group with 15 staff in the U.S., Canada, Europe and Far East, responsible for all Field Marketing – Marketing Programs, Partner Programs, Collateral, Analyst briefing, Trade Shows, Sales Tools
• Created and managed Channel Partner Program that generated $25M+ revenues in 1st year
• Revamped sales training programs including all supporting materials
• Organized Timeplex’s first two worldwide sales conferences, bringing together over 500 sales and support staff.

CRAY COMMUNICATIONS – WATFORD, ENGLAND
Director Product Marketing April 1991 – November 1993

• Directed all worldwide, product marketing for this $400M communications software and hardware company, creating unified product marketing group and managing 55 product managers in the U.S. and Europe.
• Oversaw all trade show advertising, PR, seminars, and other demand–generation activities.
• Launched 13–venue seminar series introduced prospective clients to Cray Communications’ products.
• Developed and implemented program to reduce reliance on OEM products; reduced costs helped boost product gross margin 10%.

3COM CORPORATION – MARLOW, ENGLAND & AMSTERDAM, THE NETHERLANDS
European Product Marketing Manager
April 1989 – April 1991

• Directed all European product marketing for this $100M business and consumer communications software and hardware company, creating unified product marketing group.
• Implemented a variety of marketing campaigns that delivered 150-200% of target revenues.
• Helped set up, and then acted as Country Manager for the Netherlands subsidiary.

BSc in Electronic Engineering and Business Management

President Boxborough Business Association, board member Middlesex West Chamber of Commerce, board member Boxborough Minutemen (Historical non-profit organization)

25 years of delivering innovative marketing programs, business development and marketing consultancy to companies from large multinational technology and automotive to startups (Personally involved in 6 startup companies). Brought over a dozen new products to market and delivered millions of dollars in incremental revenue.