Expert Profile
In building products ownership or marketing management since 1980. In wood windows + doors since 1996.
Taking care not to enter into a conflict with my current employer (passage doors), I have had good success working for fenestration and wood manufacturing associations and NGOs. I have a Masters Certificate in Marketing Communication Management from York University (Toronto) Schulich School of Business and years of leadership in the competitive marketplace.
My time with Loewen (luxury wood windows), working in an ad agency and my years with Lynden Door | Alliance Door Products and the Canadian Wood Manufacturing Council (Director since 2004) gives me a strong base from which to provide practical, creative solutions on a fast timeline.
I deliver proven, expert value for projects such as product launch; product + brand positioning and designing an integrated marketing plan - from the creative brief through execution. Planning and leadership and/or hands-on development including copy writing, graphic design, website composition & design and display design. Good industry contacts in all relevant disciplines including media, advertising, web + print, promo, displays + exhibits in Canada and the US.
My years of managing external ad agencies and also my time working in an agency helps me to optimize your investment and collaborate effectively with your existing team. (Or become your new team - as needs dictate. )
I have excellent antecedents in the area of green building and can support your efforts to show leadership in this challenging area.
Marketing wood fenestration with a team of enthusiastic professionals in a fast-paced environment is what I do. You will never have to explain YOUR personal passion for your products - I get that.
My job will be to channel that passion and use my experience and creative skills to make the most of your creations.
Lynden Door | Alliance Door | Lynden Door Canada - three inter-related companies involved in (respectively): interior door mfg | door & millwork distribution | steel door mfg. Business Development Director since 2007.
Yarrow Sash & Door (Wpg - VP Sls & Mktg, custom wood stile & rail doors, wood windows), Changemakers Marketing Communications (Wpg, Bus Dev), Loewen (Steinbach, Marketing Communication Mgr for this luxury wood window maker), Hanover Doors (Steinbach, MB - founded and operated this overhead door mfg bus for 16 years until selling the company)
1 course short of BA in Sociology from UVIC/UofWpg. Masters Cert in MarComm Mgmnt from York's Schulich School of Bus in Toronto.
On the Executive Council of the Cdn Wood Mfg Council (WMC) Board of Directors. Volunteer here since 2004.
Consultancy: WMC, Fenestration Canada, Cdn Kitchen Cabinet Assn. I excel (and greatly enjoy) working with the sales team to create an integrated strategy; build goals-metrics-budget-team-timeline; lead and execute the marketing plan from design and production to distribution and training. Hands-on design; graphic-design; copy-writing; editing; ad placement; trade show A-Z; media negotiation-buy-manage;social media set-up & training (FB, LinkedIn, twitter, Pinterest, Houzz); brand stds; POP merchandising; packaging; outdoor; promo/wearables; PR; Internal comm. My greatest marcom strength is print collateral - multiple awards and high performance/success over many years/brands/products. Experience including sell sheets, brochures, catalogs, binders, product change notices, cut sheets, technical guides, new product bulletins, on-product labeling, etc. Extensive web design and content management experience.