Expert Profile
* Passionate marketeer with 7+ years of experience in Animal-Agribusiness in Asia-Pacific.
* Effectively bring together the "analytical" and "communication" aspects of marketing function
* Secured High Distinctions in Master of Agribusiness degree from University of Adelaide, Australia
* Worked in Agro-inputs (Seeds, Fertilizers, Agrochemicals), Genetically Modified crops (Cotton) and Animal nutrition & health sectors
Specialties
Hands-on skilled in:
* Strategic Market Research & Analysis - Quantitative and Qualitative studies
* Marketing Communication/Brand Promotions - Designing newsletters, promotional materials, presentations
* Writing & publishing articles, columns in magazines, journals & online sources
* Product Stewardship & regulatory affairs
* International marketing, trade & promoting agri-food exports
* Consultant - International Marketing for a Canadian Growers Association
***** - Market Analyst - Asia Pacific - Novus International Pte Ltd, Thailand
***** - Stewardship Manager - Monsanto India Ltd, India
***** - Officer - Marketing - SPIC Ltd, India
2009 - Masters in Agribusiness - University of Adelaide, Australia, First class with High Distinctions
2003 MBA (Marketing) -Tamil Nadu Agricultural University, Coimbatore, India - First class
2001 PG Diploma in Advertising - Institute of Communication Management, Bangalore, India
2001 Bachelor of Agriculture - Tamil Nadu Agricultural University, Coimbatore, India - First class
* With GfK Kynetec, Germany did a "Qualitative study on prospects for Crop Protection chemicals in Wheat & Mustard in India" for a Germany based agrochemical MNC (Feb – Apr 2012)
* With a Japan-based agri-food consulting co on "Prospects for food imports in select fast growing cities in India"
* For Novus International (South Asia) on "Understanding usage of mineral nutrients in animal feed in India" On-going
PUBLICATIONS
• Trade policy briefs on
o AAAs of Food - http://centad.org/focus_65.asp
o Bio-fuels - http://*****/download/Policy_Trade_Brief_2.pdf
o High Food Prices - http://centad.org/tradepolicy_5.asp
• Food Vs Fuel: Current Food Crisis – The India Economy Review 2008, Vol. V, 30 Sep 2008 http://*****/publications/India-economy-review-archive.html
• Working paper on High Food Prices in India: Factors, Consequences and Mitigation http://centad.org/download/Food_Report_Centad.pdf
PUBLICATIONS - Online Article
• “Is agribusiness the preferred career choice for young Indians?” for Redfox Executive Selection, a UK based recruitment consultancy http://*****/3/industry-news-and-commentary/post/3846/is-agribusiness-the-preferred-career-choice-for-young-indians