Expert Profile
Rebecca ***** is Managing Director of ***** Ltd, a London-based PR agency offering global sports brand promotion and protection.
Having started her career at News International Rebecca spent the following seven years for agencies and brands including AMV, BBC Magazines, Haymarket and The Telegraph Group before joining BT’s sponsorship team working on 1999 Rugby World Cup.
Eighteen months later, having completed project work for BT on the WRU, Wimbledon and the British Open, Rebecca became a partner in Benchmark Sport where she devised and delivered the first Sport Industry Awards. Rebecca launched ***** on the success of the awards in 2002.
***** enjoys a client base spanning sports stars, charities, sponsors, governing bodies and rights holders including BT, EDF Energy, The Scout Association and the LTA. In the nine years since ***** launched Rebecca and her team have worked on two Olympics, two Rugby World Cups and numerous domestic and international events and competitions.
A specific specialism of ***** is its leading approach to reputation and crisis media handling. Having worked on some of the biggest scandals to hit the sector, including the FIFA ‘cash for votes’ issue and ‘Bloodgate’, Rebecca’s team advocates preparation as the strongest course of action and has created one of the world’s most robust services to ***** ure ***** clients are always ‘media crisis ready’.
In addition to her work at ***** , Rebecca is Chair of the PRCA’s Sports Group, a Director of ***** and an NED of social enterprise, Social Health Ltd, which focuses on delivering projects that meet health agenda issues. Rebecca also owns and runs The Rugby Business Awards and co-owns The Marine Industry Awards.
Director of ***** Ltd, Sports PR Agency and Crisis Management experts.