ABHIJIT *****

Senior level positions in Marketing, Business Development, Channel Management, New Market Development, Key Account Management with leading organisations.

Professional Profile

A dynamic professional with over 12 years’ rich experience in Marketing, Business Development, Channel Management, New Market Development, Key Account Management and Sales in diverse industries. Proven abilities in devising strategies to augment business, streamline distribution networks, promote products for business excellence. Verifiable year on year success in achieving revenue and business growth objectives in highly competitive environments. Highly successful in building relations with upper level decision makers; seizing control of critical problem areas and delivering on client commitments. Excellent interpersonal, communication and organizational skills with proven abilities leading motivated teams towards achieving organizational goals.

Areas of Expertise

Business Development
 Formulate business goals, short term and long term budgets and develop business plans.
 Develop & execute effective Marketing Plans, including P&L structures designed to assure achievement of agreed-to volume, market share and profit objectives.
 Analyse business potential, conceptualise & execute strategies to build business and augment turnover.

Market Development
 Identify new market segments and tap profitable business opportunities.
 Evolve market segmentation & penetration strategies to achieve product wise targets.
 Monitor market intelligence by tracking competitor activities and devising effective counter measures.

Channel Management
 Enable business growth by developing and managing a network of Channel Partners across assigned territories.
 Evaluate Partner performance & monitor channel Sales and Marketing activities.
 Guide and train Partners to accomplish set revenue and business targets

Key Account Management
 Interface with key influencers among Corporates for ascertaining requirements, making presentations and delivering need based product solutions.
 Ensure speedy resolution of queries & grievances to maximise client satisfaction levels.
 Maintain excellent relations with clients to generate avenues for further business.

Marketing
 Develop and implement Marketing Plans with focus on planning for Advertisements, Hoardings, Events and other Promotional activities.
 Execute promotions/launches in sync with regional characteristics.
 Communicate information on corporate initiatives, schemes, incentives etc. to channel partners for enhancing performance from their end.
 Build brand focus in conjunction with operational requirements, ensure maximum brand visibility and capture optimum market ***** anisational Experience


December’07 at Lavasa Corporation Ltd. (HCC group of Company) designated as “ Senior Manager –Business Development “ to Promote “Lavasa” at Pune.

* In this position, I am responsible for leading a team to build and to manage a world class corporate brand in a fast paced environment with limited resources.

* Very closely looking with consultative manner to understand the clients need, serve their needs, pitch high impact marketing programs, develop marketing plans, increase sales in a measurable way, and drive marketing excellence.

* Works with all geographic regions to ensure consistent global branding and sharing of best practices across India and International territories.

* Tests potential high impact programs, and gathers data and measures results for major marketing programs in a quantifiable manner including Return on Marketing Investment (ROMI) analysis.

• Working on Microsoft CRM 4. 0
• Presenting Lavasa to the top Corporate.
• Site Business Strategies.
• Corporate marketing.
• Developing the market internationally (Managing Channel partner) and nationally.
• Promoting I & IA Phase, ( Dasve and Mugaon) at Lavasa.
• Working for SPV and commercial tie-ups with corporate in Lavasa.



July’07-Dec07 at All India Rubber Industries Association, Mumbai, designated as National Secretary – Trade Fair and Publicity for the country. Entrusted a project of “India Rubber Expo- 2009” to be held at Kolkata.
Handling PR and media,
Working with CII, CAPEXIL (formerly Chemicals & Allied Products Export Promotion Council) and IIT-RTC Kharagpur for the development of operational strategies.
Promoting IRE’09 nationally and internationally.
Selling space for IRE’09 to the Rubber related industries and support industries nationally and internationally.
Developed a dynamic interactive website for AIRIA “allindiarubber. org”.



Jul’02 - Jun’07 at Britt World Wide India (P) Ltd. , Kolkata. designation was Regional Executive (In- Charge) - Promotions & Sales Marketing for the Eastern Region.
A US based Event Management company and a Marketing Associate of Amway; the organisation spreads business acumen through Educational Seminars and Motivational Business Tools.

Joined as Coordinator; Kolkata; promoted as Residential Executive, North-East India in Sep’03 and as Regional Executive (Incharge) - Promotions & Sales and Marketing for the Eastern Region in Apr’05.

Spearheading operations across the Eastern region; including North Eastern States; through 4 Outlets at Guwahati, Bhubaneswar, Patna and the Kolkata Regional Office. Leading a team of 10 personnel.


Significant Highlights:
 Managed annual business worth Rs. 15 Crore. Attained 9% escalation in business & profits since 2002.
 Focus is on minimising variable & fixed costs, boosting present Sales Volumes for increased profits.
 Increased revenue by implementing newer strategies in the field of Personalised Marketing, added value to the service through continuous follow-up and information.
 Identifying potential areas & measuring the possibility of setting up new outlets, which can bring in surplus profits against predefined budgeted costs (Cost + Commission Model).
 Have been organising 35 Business Educational Seminars every month in Eastern and North Eastern India. An average of 1500 Distributors attend a seminar.
 Pivotal in ensuring proper customer support (Distributors relations) with excellent coordination across the Region.
 Organising 2 Mega Functions per year at Eastern region including North eastern states having an attendance of ***** to ***** personnel.
 Key focus is on conducting Strategic Analysis for forthcoming Business Development in the region.
 Developed new markets by way of introducing new tools, strategies and systems.
 Also handling a network of Amway Distributors.
 Developed Need Analysis to know proper tool requirements from certain sub-segments of the target market and consequent canalisation of tools according to both individual & regional demand.
 Additionally managing the Supply Chain in the Eastern sector with responsibilities including:
 Need based & Region based assessment of key customers.
 Filtering & categorisation of orders according to historical behaviour of target segment, arriving at actual requirements involving Sales Forecast & subsequent indenting to the Purchase Department.
 Tracking pending requirements to be fulfilled & ensuring realisation of received Stock Receipts within predefined tolerance time as specified by Management.
 Achieved Sales Targets through relationship management with key & potential customers according to the predefined marketing plan. Also included the objective of fostering better client relationships & minimum guaranteed business.

Apr’01-Feb’02 at Lensel Online (P) Ltd, Kolkata as Business Development Executive

 Managed the gamut of tasks including Marketing, Business Development, Strategy Planning, Key Account Management, Channel Management and Receivable Management.
 Focus was on increasing Franchisee business of ***** through cyber cafes.
 Managed annual business worth Rs. 5 Crores.
 Undertook comprehensive survey of the market vis-à-vis competitors by utilising various statistical tools. Forecasted the proper strategy to be employed so as to make the company count within the top 3 in the local market and maintain a sustainable growth rate.
 Escalated market share by 20% and consolidated the business through the above initiative.
 Developed key clients like the Marlin Group in the Real Estate sector.

Nov’98-Mar’01 at Modi Entertainment Network Ltd. Kolkata as Marketing Executive

 Managed Marketing, Business Development and Channel Management for the various channels (ESPN, HALLMARK & KERMIT) in Kolkata, North Bengal and Sikkim through interaction with cable operators by selling the digital decoders.
 Supervised operations of the 2 Principal Distributors of the region.
 Managed annual business worth Rs. 3 Crores. Attained 27% escalation in business in ***** .
 Managed networks of Major Cable Operators of Eastern India as Channel ***** cation
• Course in ERP SAP-SD in 2008.
• Attended MDP ( Management Development Programme) of HCC.
 Course in E-Commerce from Rice InfoTech, Kolkata in 2001.
 Post Graduate Diploma in Planning and Management (Marketing) from The Indian Institute of Planning and Management, New Delhi in 1998.
 ***** (Hons) from Utkal University, Orissa in 1996.

Personal Details

Date of Birth: 18th June 1975

Present Address: A-3/19, Ishan Nagari, Warje, une- *****

Permanent address: 240, Bhattacharya Para, New Barrack Pore, 24 Paraganas (N), Kolkata – ***** , West Bengal.