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Expert Profile

Zintro ID: Ana-*****
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Innovative, results-driven Sales and Marketing Director/General Manager with depth of expertise in marketing, sales, operations, training and leadership development, within corporate and start-up environments. Successful in dynamic, rapid-growth organizations, doing business in global, national and regional markets. Experienced in building and leading high-performance teams. Able to bring life to vision, while creating alignment and guiding aggressive implementation goals. Experienced in process design to improve operating efficiency and reduce expenses.

 
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Principal / Independent Consultant at AM Consulting
Management Consulting industry
August 2009 – Present, 2004 to 2007, 1998 to 2002
Helping companies reach their next level of growth by providing solutions in key marketing and business initiatives. Assisting high performing individuals achieve their goals by providing training and coaching in belief management and life skills.

District Sales Manager at Office Depot
Business Supplies and Equipment industry
2007 – 2009 (2 years)

Responsible for the growth and management of Ft. Lauderdale and NE Miami B2B Market of over $25M via a 10-person sales team.

Director at Topp Service Solutions
Computer Software industry
2002 – 2004 (2 years)

Operations head of start-up in the cellular warranty repair and handset refurbishing business with multinational operations in Miami and Mexico City.

Market Manager / Director of Sales-Miami / Director of Process Redesign at McCaw Cellular, post-acquisition AT&T Wireless Services
Public Company ; Telecommunications industry
1990 – 1997 (7 years)

Served in multiple roles, initially recruited to lead the market turnaround in the Miami market as Market Manager for McCaw Cellular (named #1 Market in Nation, 1993). Built the direct sales team (#1 in Southeast), refocused the retail presence by introducing customer-driven sales and service stores. As Director of Process Redesign, selected to lead reengineering team charged with creation of new customer-facing processes that were FAST, RIGHT, CHEAP and EASY and targeted to reduce operating cost per subscriber by 50%.

Director of Strategic Planning at Hume Sindelar
Marketing and Advertising industry
1988 – 1990 (2 years)

Helped major clients like Av-Med, Jackson Memorial and Florida Power & Light develop a marketplace advantage through strategic marketing plans and research. Agency Specialist in Direct Response marketing and Hispanic advertising.

Marketing Manager / Director of Marketing at United TeleSpectrum, later known as Sprint PCS
Wireless industry
1982 – 1988 (6 years)

Spearheaded operational roll-out to 40 markets nationally of new wireless technology, cellular. Used out-of-the-box thinking to create promotions and contests, driving the distribution channels to grow subscriber base faster than anticipated. Developed a robust indirect distribution channel, partnering with local and regional businesses to speed penetration. Most successful start-up in United Telecom history.

Marketing Manager, Market Research Analyst, Product Planner at Motorola
Public Company ; MOT ; Telecommunications industry
1979 – 1982 (3 years)

Supported carriers on marketing initiatives. Designed Motorola's first Co-op Advertising Program. Worked on the cellular market trial in Balti*****/Washington market (prior to commercial availability) that Motorola used to finalize system and telephone design.

University of Missouri-Kansas City
Marketing 1983 – 1983 Graduate Coursework in Direct Response Marketing

Florida Atlantic University Management 1981 – 1982 Graduate coursework in management.

University of Florida - Warrington College Of Business BSBA, Business Administration 1975 – 1978 Graduated with honors, major in marketing.

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