A thorough professional with 15 years of varied experience in In Vitro Diagnostic (IVD) Industry in India. Managed varied roles in Sales as well as Marketing, led very large teams, travelled extensively in almost all parts of India. An expert in reagents and instruments business, distribution management, CRM, new technologies & Point of care. Available for consultation on establishing business in India, PEST analysis, business plan, Go-To Market strategy, sales & channel development, new product launches etc.