Krishna Rao is a Group Product Manager at ***** ***** , since 2001. ***** is a manufacturer of biscuits, confectionery & snacks for over 80 years. ***** has a 40% share of the total biscuit market and a 15% share of the total confectionary market in India. At ***** , Mr. Rao's responsibilities include strategic thinking, negotiation, product development, product launch, pricing & budgeting, sales analysis & sales promotions. Additionally, he created a new market segment in cream biscuits category, which is now a $100 million plus brand and clocking a healthy growth rate. He revamped ***** Marie with a superior tasting product leading to strong brand growth. Further, he launched a unique and ethnic candy brand - Kaccha Mango Bite, which has become an instant hit and is now a $200million in brand sales. Mr. Rao has about 16 years of experience in the FMCG industry in India. Previously, he has served at Excelcia Foods from ***** , Uncle Chips Company ***** and Maxwell Apparels from ***** .