EDUCATION & PROFESSIONAL BACKGROUND:

• *****
 Attended Research Master Class in Research International East Africa Ltd. Trained in Research Objectives, Methodologies, Approaches, Hypothesis Development, Questionnaire Design, Data Analysis, Understanding Marketing, Research Brands and Client Service techniques.

• *****
 Bachelor of Education(Music & Arts) at Kenyatta University


• *****

 Kenya Advanced Certificate of Education
 Passed in General Paper, History, Geography and Economics.

*****
 Kenya Certificate of Education;
 Passed with Division II in Mathematics, English, Geography, Kiswahili, History and General Science.





WORK EXPERIENCE:

 JUNIOR POSITIONS

• *****
 Music instructor in Sinaga High School in Siaya District

• 1995
 Worked for International Fund for Agricultural Development (IFAD) as a field officer (Enumerator).

 Duties:
 Administering questionnaire on different monitoring and evaluation projects ranging from farmers groups to children (Under five years) health tracking.
 Advising farmers groups on project management skills
 Measuring land sizes in order to assess the relationship between the size and the resultant output
 Giving out both financial and Material assistance to farmers groups.
 Monitoring and evaluating the impact of aid on farmers groups.
• 1995

 Appointed to the position of Field interviewer in Research International East Africa Ltd.

 Duties:
o Recruiting the right respondents according to demographic, psychographics’, behavioral or geographical specifications.
o Administering the questionnaire tactfully according to the brief given by the client
o Adhering to the market research ethics as much as possible e. g. recording respondent is verbatim & promising respondent’s confidentiality.
o Editing the questionnaires before leaving the field to counter check, any omissions hence minimize errors as much as possible.
o Sending finished questionnaires to the head office.
o Writing a report on the challenges and any other outstanding activity in the field directly or remotely related to the subject under study.
o Administered questionnaires on the following studies; product tests, usage and attitude, distribution checks, brand health tracking, ***** awareness, customer service satisfaction and corporate image.

 MIDDLE LEVEL POSITIONS

• *****
 Appointed as field supervisor of qualitative research department in Research International East Africa Ltd.

 Duties
 Organizing ***** groups (hiring of halls, and necessary facilities)
 Supervising the recruitment of the target population for group discussion
 Moderating ***** groups
 Ensuring proper compensation of the respondents invited
 Training the field interviewers on techniques of recruitment of the right respondents.
• *****

 Appointed as the field team leader of the newly created retail audit department of Research International East Africa Ltd.

 Duties:

 Ensuring that the Retail Audit stock form (equivalent to a questionnaire) is rationalized and error free.
 Managing retail census of Fmcg universe
 Training the retail auditors on data collection techniques
 Assisting retail auditors in the recruitment of retail stores especially chain stores and pharmaceuticals
 Accompanying the auditors to ensure superior quality performance
 Back-checking and Spot-checking to arrest ghost movement or any potential cheating in the field
 Physical communication with the retail owners in order to enhance relationship and to find out any extra retail audit information.
 Appraising the team members and to inspire higher achievement in them
 Making monthly field reports about the teams’ performance and the general situation in the field to the country manager.

 SENIOR POSITIONS

• *****
 Appointed to the position of Research Executive in Research International.

 Duties:
 Overall micro & macro- management of 10 different accounts(Sara Lee Household and Body Care Ltd(Kenya, Uganda & Tanzania), Nestle foods Ltd, Cadbury EA Ltd, Spin Knit Textile Division Ltd, Spin Knit Dairy Ltd, Safaricom Ltd, Mobitel Ltd (Tanzania), MTN (Uganda), Eveready Ltd(Kenya, Uganda & Tanzania) and PSI (Kenya, Uganda & Tanzania).
 Obtaining a comprehensive brief from the client to enable the definition of the real problem or opportunity facing the client.
 Carrying out comprehensive costing of the project
 Writing the research proposal back to the client for approval and commissioning of the project
 Designing the stock form for actual auditing and a questionnaire for distribution check
 Making occasional spot checks to ensure the authenticity of fieldwork.
 Analyzing, interpreting and presenting data in PowerPoint format to the client
 Marketing the retail-tracking project to potential clients.
• 2007 to 2008

 Appointed to the position of Music Director in Menengai ACK Parish Nakuru.
Duties:
• Overall management of all music oriented projects
• Teaching classic and hymnal songs to the choristers
• Conducting choir in all church services
• Training junior choirs to prepare them for festivals and senior choir activities
• Composing own music and teaching the choristers
• Playing the church organ
• Teaching of keyboards
• Planning on how to launch a fully-fledged music academy.
• Carrying out research on African church music


• 2009 to 2011

 Appointed to the position of Marketing Research Manager

Duties:

• Overall management of all research projects
• Briefing, executing, managing and overseeing field operations.
• Managing data analysis department
• Marketing Shoreward Research products to current and potential clients
• Obtaining client briefs
• Proposal writing
• Research project execution
• Report preparation, interpretation and presentation to the client
• Monitoring and evaluating post research behavior of clients to find out whether the research recommendations are implemented or any constraints the client is experiencing.
• Keeping an eye on competition within the market research industry to keep abreast with the latest trend in research execution and data collection methods.
2011 to date
 Manager Director of ***** ***** International (Owner)

Duties:

• Overall management of all research projects
• Briefing, executing, managing and overseeing field operations in the African region
• Managing data analysis department
• Obtaining client briefs
• Proposal writing
• Research project execution
• Data analysis, interpretation and presentation



PERSONAL CORPORATE ACHIEVEMENTS:

 Pioneered the Retail-Tracking project in Africa in 1994.
 Won retail tracking projects for clients in different industries
 2000-
• SaraLee Ltd-tracking of shoe polish in Kenya, Uganda and Tanzania
 2001-
 Spin Knit Ltd (Dairy Division)-tracking of milk products in the Kenyan market
 2002
• Spin Knit (Textile Division)-tracking of textile categories namely; baby Shawls, Blankets, Knitting Yarns, Masaai Shukas & Kikois) in the Kenyan market
 2003-
• Eveready Ltd-tracking of dry-cells and torches in Kenya, Uganda and Tanzania markets
 ***** -
• Safaricom- tracking airtime and Sim cards in the Kenyan Market.
• MTN-tracking of airtime and Starter packs in the Ugandan market.
• Mobitel-tracking of airtime and starter packs in the Tanzanian market.
• Tracking of Hot drinks for Nestle Foods Ltd and Cadbury Ltd.
• Tracking of condoms & other contraceptives and Mosquito nets for PSI (Kenya, Uganda & Tanzania)

 2010- todate
• Carried out distribution check for Del Monte on fruit juice category
• Carried out distribution check for Mumias Sugar Ltd
• Carried out ***** groups for Nuturn Bates Ltd on prevention of malaria by pregnant mothers, Pack –test and advertisement –test studies.
• Carrying out retail tracking study for Tetra Pak Ltd
• Carrying out retail tracking for Sameer Africa Ltd
• Carrying out retail tracking for Githunguri Dairy Ltd
• Carried out in-depth interviews in Kenya, Uganda, Tanzania, Rwanda, Burundi, Somalia, Ethiopia, Eritrea, Sudan, Djibouti, South Sudan, Malawi, DR Congo, Gabon, Central African Republic, Congo Brazzaville, Cameroon, Chad, Zambia, Angola, Mauritius, Madagascar, Seychelles, Comoros, Nigeria, Guinea Bissau, Ghana, Mali, Senegal, Togo, Ivory Coast, Burkina Faso. Equatorial Guinea, Cape Verde, Mauritania, Morocco, Egypt, Algeria, Tunisia, Libya, Guinea, Niger, Benin, Liberia, Sierra Leone & Gambia.

 Other Studies successfully conducted

 Mystery shopping for banking & Insurance institutions, hospitality, Mobile telephony, Mac based products
 ***** satisfaction studies
 Usage & attitude studies
 Price research
 Retail Census
 Transcriptions and Translations




o HOBBIES AND INTERESTS:

o Reading serious material
o Freelance writing
o Piano/Organ playing
o Socializing
o Browsing and researching on the internet
o Sports (Football)
o Family outings

OTHER SKILLS:

Working knowledge of the following;
o Microsoft Word,
o PowerPoint,
o Excel
o Access