Expert Profile
Accomplished brand marketer and business consultant who consistently provides profitable and innovative results for clients and employers. Known for strong team-building skills and making an immediate impact because of expertise in a variety of categories, business cultures and situations, from small VC-backed start up companies to large multi-national corporations. Significant successes in strategic positioning, brand management, advertising and promotions. Have created and implemented numerous business-building consumer, trade, pharmaceutical, professional and technical programs.
PAIR Associates -- Profitable and Innovative Results (Consulting & Advertising Acct. Mgt.) 2004–pres.
Key Clients: Wyeth, Novartis, Johnson & Johnson, Palio Communications, and LiveLOOK
CHURCH & DWIGHT (Sr. Product Manager - $85MM Arm & Hammer Cat Litter business) 2001–2003
DEL MONTE FOODS (Sr. Marketing Manager - $235MM “Fruit in a Can” business) 2000–2001
PANASONIC INDUSTRIAL CO. (Marketing Manager - $120MM consumer battery business) 1997–1999
BAA MANAGEMENT CONSULTANTS (Rx, OTC & supplement companies & 2 ad agencies) 1993–1997
LIFESCAN (a J&J Company) (Trade Marketing Mgr. - ONE TOUCH blood glucose meters) 1991–1993
SCHERING-PLOUGH HEALTH CARE PRODUCTS, ($63MM & $38MM OTC businesses) 1987–1991
DRIXORAL & TINACTIN Product Mgr -- #1 12-hour cold product & #1 athlete's foot remedy
PROCTER & GAMBLE (Brand Assistant -- BOLD-3 Laundry Detergent) 1986–1987
GENERAL ELECTRIC, Electric Motors and Controls (Marketing Specialist and Sales Engineer) 1981-1983
MBA -- MIS & Marketing Indiana University, Bloomington, IN - 1985
BS -- Management (Industrial) Engineering, Rensselaer Polytechnic Institute, Troy, NY - 1981
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