Expert Profile
Vice President- Wireless Retail Marketing
* Brought an innovative targeted marketing software company to market to meet the needs of wireless retailers
*Developed branding and functions specifically for wireless store owners
*Responsible for overall success of division.
Vice President- Wireless Retail ( 7 yrs)
* Co-lead company in growth from a 4 store Verizon Wireless Authorized Agent to an industry-leading Premium Retailer with over 100 locations.
* Lead a staff of over 400 employees including Regional Managers and Directors.
* Created employee compensation structure which resulted in long-term corporate success.
* Adapted and implemented management and leadership programs.
* Succesfully developed and managed a Sub Agency program which grew to 7 accounts and over 25 stores.
* Sought out and implemented 3rd party relationships resulting in over 1. 5 million dollars of additional annual sales revenue.
* Implemented both internal and external programs to enhance operational effiiciency and maximize savings.
* Oversaw all marketing initiative including brand identity, sales promotions and advertising campaigns from concept to completion.
* Heavily involved in market development, lease negotiation, store buildout and design.
* Assisted in multiple mergers and acquisitions