Expert Profile
Rediscover your brand’s magic! We've helped hundreds of CEO’s reignite their brands and build new brands. Values-based brandingTM is a common-sense approach to brands, branding and innovation that is easy to understand, and easy to put to work. Join us in a Journey of Discovery to make your company more dynamic and growing, fun and engaging.
Founded ***** in 2002
Executive Vice President of three different advertising agencies working with clients in dozens o***** served markets.
Cornell University, B.S.
American Marketing Association, Vistage International, The Edge Connection. Many awards for creativity and service to include the Business Marketing Association's President's Award, Tec de Monterrey service award, etc.
Co-author "Value Creation: The Power of Brand Equity."
Co-author "Leading CEO's and Boards to a Better Understanding of Brand Equity" in the inaugural issue of Chief Marketing Officer journal. Many other articles, podcasts and quotes in media.
Creator and instructor of the American Marketing Association's two-day Brand Measurement seminar.
Vistage International speaker on "Values-based Branding."
Chair the AMA's online Brand Management community forum.
Accomplished facilitator and catalyst for meaningful change within client companies.