Experts & Consultants Available to Talk Now

For investors, consultants, analysts, entrepreneurs, lawyers, researchers, operating managers, recruiters...

Expert Profile

Zintro ID: Bruce-*****
expert picture

Multi-faceted publishing executive with extensive P&L responsibility. Expertise in publishing management, subscriber recruitment and retention, sales management, business development, vendor management, contract negotiations, and market research.

Publishing “rainmaker” with documented record in growing circulation, ad sales, direct sales, institutional sales, licensing, reprint, subsidiary rights, and online revenues. An agile negotiator and relationship builder.

Exceptional management, analytic and creative skills. Effective communicator with finely honed writing and oral skills; diplomatic, a problem-solver. A team builder.

 
-

Consulting

American Academy of Neurology (AAN), Saint Paul, MN 2002 to 2009
Chief Executive Officer, AAN Press (AAN Enterprises, Inc.)

Duties: Executive oversight of publishing arm of prestigious medical specialty society. Set strategic direction for journals, magazine, and books series, drafting policies, negotiating commercial agreements, managing publishing partnerships and staff. Represent publications in meetings with industry sponsors. Member of the executive staff. Report to board of directors.

***

Oakstone Publishing, a Division of Haights Cross, Birmingham, AL 1997 to 2002
Vice President, Marketing

Duties: Planned, budgeted, supervised and directed marketing and sales activities for $26 million medical, legal and wellness subscriptions-based continuing education publications and information services. Built a program with 90 staff across multiple office sites. Set strategic course for sales and marketing, integrating direct mail, fax, e-mail, web marketing and telesales to generate individual and bulk subscriptions and ancillary sales revenues. Member of executive staff.

***

Mosby, a Division of Times-Mirror, St. Louis, MO 1987 to 1997
Vice President, Direct Marketing

Duties: Built in-house direct marketing agency. Generated $35 million in annual sales and subscriptions. Operated within $10-million-plus annual expense budget, producing more than 1,500 individual creative campaigns annually. Supervised department of 25, including marketing analysis, creative, production, planning and administrative staffs.

University of Minnesota Carlson School of Business, Minneapolis, MN
Minnesota Executive Program
Graduate

The Publishing Institute, University of Denver, Denver, CO
Graduate

Trinity College, Hartford, CT
BA in English

Association of American Publishers (AAP)
Specialized Information Publishers Association (SIPA)
American Society of Association Executives (ASAE)

  Zintro Terms & Conditions   Expert Guidelines

 

 

Industry Sectors    Geographic Regions    Investment Asset Classes    Professions    Hot Areas   Research Disciplines    Directory