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Zintro ID: Carolyn-*****
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I am a highly analytical marketing professional with over 13 years of market research and competitive intelligence experience in Information Technology and Telecommunications markets, including research and industry reports on marketing mix modeling; enterprise mobility management; mobile security; Chromebooks and iPads in K-12 education; push notification services; LED backlight technology; cloud computing; virtualization; software channel programs; and global telco strategies for enterprise accounts.

 
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INDEPENDENT CONSULTANT, ***** Consulting, LLC (1/08 - present)
* Publish in-depth syndicated and client-driven research studies on wide-ranging topics, including marketing mix modeling; enterprise mobility management; mobile security; Chromebooks and iPads in K-12 education; push notification services; LED backlight technology; cloud computing; virtualization; software channel programs; and global telco strategies for enterprise accounts.
* Studies utilize primary and secondary research and include competitive positioning and differentiation, key market players, corporate financial data, and innovative technology approaches, along with analyses o*****, dynamics, segmentation, strategic partnerships and growth drivers/impediments. Juggle multiple projects simultaneously.
* Primary research relies upon in-depth telephone and face-to-face interviews with senior executives, including customers, providers, channel partners, and industry experts.
* Interpret and report on key findings, delivering comprehensive industry studies, company profiles, executive briefings, SWOT analyses, Win/Loss reports, and field Sell-Against Guides. Translate research findings into actionable intelligence with deep market and industry insights.
* Reports range from short summaries with high-level findings to in-depth analyses.

ANALYST RELATIONS MANAGER, Juniper Networks (6/*****/01)
* Provided quarterly worldwide market statistics and new product information to Industry Analysts.
* Managed market research contracts with outside vendors, including renewals, employee access, and database searches of all secondary vendor research.

PORTFOLIO MANAGER, Alcatel-Lucent (6/*****/00)
* Managed ongoing portfolio and budget planning for over 50 cost centers worldwide.
* Provided framework for building and executing key marketing strategies and actions to advance division's market position. Focused on market transitions, market entry, key linkages, improved decision making processes, and identification of gaps with recommendations for closure.
* Directed Product House and Customer Teams' 3-year revenue, unit, and pricing forecasts for US and international regions; drove resolution of disparate views.
* Consistently ranked “Outstanding“ in performance reviews; received rapid promotions at*****PETITIVE & MARKET ANALYSIS MANAGER, Alcatel-Lucent (5/*****/99)
* Managed 5-person Market and Competitive Analysis team in Service Provider SBU.
* Provided short- and long-term worldwide market and competitive assessments, market share analyses, market sizing and growth forecasts, and financial assessments.
* Worked cross-functionally with Strategic Planning, Sales, Product Marketing, Channel Marketing, Marketing Communications, Customer Service, Finance, and Engineering to ensure comprehensive and coordinated market and competitive intelligence programs were in place.
* Responsible for $1.3 million research budget; negotiated *****% annual price discounts.

MARKET ANALYST (Service Provider), Alcatel-Lucent (12/*****/98)
* Responsible for identifying and analyzing major market trends, significant customer and end-user issues, market drivers and dynamics, and developments related to the voice messaging regulatory environment.
* Authored studies on short- and long-term trends and forecasts in Service Provider messaging market.

MARKET ANALYST (Enterprise), Alcatel-Lucent/Octel Communications (8/*****/97)
* Served as point person for worldwide market-related requests for Enterprise voice messaging data, including market size and share, market trends, and industry forecasts.
* Authored study of Secondary Market for Voice Messaging Systems, including key players, products, trends. Included questionnaire development, secondary research, and telephone interviews with key industry players. Presented findings, recommendations to senior Octel managers and divisional staff.
* Implemented division-wide, on-line access to market information; developed monitoring and tracking system to measure effectiveness of on-line tools. Result: 25% increase in research*****PETITIVE ANALYST, Alcatel-Lucent/Octel Communications (8/*****/96)
* Responded to strategic and tactical requests for competitive Enterprise voice messaging information from Sales, Marketing, Strategic Planning and senior management worldwide.
* Represented Marketing on business unit's cross-functional customer satisfaction team. Instrumental in questionnaire development and presentation of final results to senior divisional management. Served as interface between outside research vendor and division.
* Authored competitive sections of annual Strategic Plan and weekly "CompetiFax" newsletter.
* Received mid-year and annual promotions for outstanding performance.

INDUSTRY MANAGER, Frost & Sullivan (2/*****/95)
* Managed industry analysts' research, forecasts, and reports of aerospace/transportation industries.
* Authored syndicated and custom research studies, including a report on the worldwide magnetic search/surveillance systems market for defense contractor who was transitioning military technology for civilian use. Final report included worldwide market size/growth forecasts, market share, competitive environment, and technology/industry trends.

SENIOR INDUSTRY ANALYST, Frost & Sullivan (8/94-2/95)
* Researched, analyzed, and wrote reports on high technology aerospace and defense industries.
* Reports included quantitative market sizing and forecasts, as well as qualitative trends and directions.
* Performed comprehensive telephone interviews with industry experts, trade associations, and manufacturers to triangulate data and ensure information accuracy.

INTELLIGENCE OFFICER, Central Intelligence Agency (3/*****/92)
* Analyzed developments and trends of foreign leaders and environments.
* Authored current and long-term intelligence assessments for the US President and his cabinet.
* Provided daily oral briefings to senior State Department officials on key international events, along with analysis of how events would impact US policy.
* Held top secret clearances.

MASTER OF INTERNATIONAL MANAGEMENT, Marketing (5/94)
Thunderbird School of Global Management, Phoenix, AZ

MASTER OF ARTS, Liberal Studies (Emphasis on International Relations) (12/91)
Georgetown University, Washington, DC

BACHELOR OF ARTS, Political Science (5/88)
Hood College, Frederick, MD

Member, Puget Sound Research Forum
Member, Toastmasters International

Publications Include:

"Smartphones in the US Enterprise: Benefits, Considerations & Challenges in Mobilizing Corporate Work Forces" (December 2010)

"Transforming Healthcare with mHealth Solutions: The Opportunities, Efficiencies and ROI of Mobile Technology" (August 2011)

"Mobile Device Management: Key Considerations in Evaluating & Selecting a MDM Solution" (February 2012)

"Mobile Device Management Vendor Profiles" (April 2012)

"US Mobile Security: State of the Industry" (September 2012)

"Telecom Expense Management: State of the Market" (October 2012)

"Telco Enterprise Business and Strategy" (January 2013)

"mHealth & eHealth Partnerships" (January 2013)

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