Serving on board of directors for social media monitoring company Techrigy

President 2004 to 2008
“We Tell Your Story to The World” was PR Newswire’s promise. Key accomplishments:
• Positioned PR Newswire as industry thought leader, guiding SEC and other regulators on issues of financial reporting, disclosure, investor protection
• Provided counsel on galvanizing, high-profile issues including data privacy, employee misconduct, corporate restructuring, legal actions and M&A.
• Led broad expansion of PR Newswire services to include social media, video, international and multicultural distribution
• Created unique service model for PR agencies, securing “preferred partner” contracts with 21 of 25 top firms
• Launched industry’s first use of Facebook and Twitter to build link between PR Newswire brand and knowledge of media; program among Twitter’s top 1%
• Engaged with analysts, investors, media and employees through blog, video, town hall meetings and formal presentations.


President, Americas 2001 to 2004
Established Latin American presence, directing team that won dominant market position among U.S.-listed public companies in Argentina, Brazil and Mexico. Forged partnerships with Broadcast.com and Thomson Financial that took market share and built reputation as industry innovator. Earned customer and media accolades for handling of 9/11 crisis by ensuring uninterrupted service despite evacuations, security concerns and unprecedented client demand.

Senior Vice President of Sales 1998 to 2001
Energized sales force, establishing unit to focus on public relations agencies. Built stronger online channels, partnerships while expanding product line to include design and hosting of investor relations web sites, news archives and web casts. Successfully lobbied U.S. Securities and Exchange Commission to require use of press releases as primary means of disclosure. Participated in acquisition of eWatch.


Vice President, Midwest Region 1993 to 1998
Ran Sales, Customer Service and Editorial in Chicago, Cleveland, Detroit and Minneapolis. Staged educational programs, like “Internet Preschool” and “Going Public,” giving region highest market share and retention during this period. Architect of successful strategy to acquire competitor co-owned by Chicago’s Tribune and Sun-Times newspapers. Facilitated acquisition of academic experts service ProfNet.

Cleveland Bureau Manager 1989 to 1993
Turned around shrinking client base through elimination of poor customer service, management personnel and creation of educational programs. Established sales offices in Cincinnati; Rochester, N.Y., and Chicago to improve visibility/contact with customers. Repeatedly recruited top sellers from competitors.


RUMRILL-HOYT, SAATCHI & SAATCHI
Rochester, NY

Account Executive 1988 to 1989
Crafted and executed marcom and PR programs for the former DuPont explosives business, ETI, at this full-service advertising and public relations agency.


UNITED PRESS INTERNATIONAL
Syracuse and Rochester, NY 1983 to 1988
Reported and wrote breaking news and features, with a focus on businesses like Kodak, Xerox, Bausch & Lomb, Gannett, Corning and other large upstate corporations.

Bachelor of Arts, Journalism
Utica Collage of Syracuse University, Utica, NY

-- Gerson Lehrman Group media expert
-- Member, Public Relations Society of America
-- Member, Nayional Investor Relations Institute
-- Board member, Lighthouse International, NY
-- Board member, Coaltion for Homeless, NY
-- Mentor, CUNY communications students