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Zintro ID: Dutch-*****
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Accomplished Executive with extensive U. S. and International experience in Strategic Marketing, Sales, Distribution and Project Management for global market leaders in Medical Device and Health Care industries. Demonstrates key leadership, organizational and negotiation skills in supporting company goals. Fully, tri-lingual in English, Spanish and Portuguese.

 
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***** Consulting
C.E.O.
Provide leadership and direction for the Medical and Health Care Industry both domestically and in Latin America

ZIMMER, INC., Warsaw, Indiana 1995 – 2009;
Senior Director of Sales (2008 – 2009)
Assigned to manage full business and P&L for Colombian and Brazilian markets. Defined, facilitated and completed strategic market projects for Brazil.
• Surpassed sales goals resulting in $5M incremental revenue.
• Increased sales in Colombian market 35% and Brazilian market 26% respectively in first year;
• Instrumental in analyzing Brazilian market identifying risks and recommending a plan to establish an in-country legal entity.
• Successfully worked with local counsel, health agencies (ANVISA) and Customs agencies (Receita Federal) to facilitate seamless product registrations and subsequent importation.\

General Manager / Regional Vice President (2003 –2008)
Appointed to lead Zimmer’s Latin American Division. Successfully managed full P&L responsibilities; directed all business operations, market consolidations and sales performances for 20 countries; managed 45 sales distributors and 12 direct employees.
• Grew Latin American sales market from $7.8M to $30M in five years.
• Launched new spinal product line generating $5M in new sales in four years.
• Instrumental in designing and implementing a new business model/plan to revive and grow the market.
• Re-engineered operations for enhanced efficiency and bottom-line contribution.
• Successfully managed integration of a major acquisition in the five largest Latin American markets.
• Recommended and coordinated first country specific warehouse dedicated to Latin American market orders and needs.
• Created and implemented new corporate mandated distribution contracts by working with market leading law firms.
• Initiated and directed implementation of first consumer based Web site for Latin America in Spanish.

Director, Physician Practice Services (1999 – 2003)
Selected to lead a Corporate Strategic Initiative to develop and implement a Physician Practice Management solution. Directed market research and analysis efforts to identify revenue avenues that would support physician practice management opportunities. Defined a strategy then developed, executed and managed comprehensive sales and marketing plans designed to encompass an integrated business initiative to penetrate and grow targeted markets.
• First to generate non-implant sales from value-added programs.
• Led development team resulting in industry-leading solution for digital image templating and surgical planning.
• Identified, developed and negotiated contractual virtual partnerships with market leaders in EMR; Digital Imaging and Physician Practice Management Solutions.
• Trained and educated sales force on use and value of practice management tools.

Associate Director, Clinical Research (1995 – 1999)
Designed and implemented a prospective clinical research program to track efficiency of hip and knee products. Managed and directed several multicenter clinical research studies to develop outcomes study data for surgeons using our products. Supervised several Investigational Device Exemption (IDE) studies maintaining and supporting strict government regulated protocols.
• Maximized resources using innovative IT solutions to collect and track data.
• Assisted in development of a large multicenter database that reported research findings, best practices and provided strategic benchmarking information.
• Played an integral role in product development.
• Successfully hosted over 50 international major Hip and Knee Arthroplasty Congresses and Symposiums.
• Sponsored over 800 surgeons in training on new surgical techniques and procedures.

Masters Business Administration-MBA, Organizational Management
Cum Laude, Marion College; Marion, Indiana

Bachelor of Science-BS, Health Care Administration
Summa Cum Laude, Martin University; Indianapolis, Indiana

Business Management: Negotiations and Conflict Resolution Programs
University of Chicago, Chicago, Illinois

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