Expert Profile
I am a Marketing Technologist, which means that I blend marketing messages and product ideas with the right technologies to generate sales leads, nurture potential customers and build long-term value in the customers that are essential to any company’s success.
In general I focus on content marketing (web content, blogs, video), inbound marketing (search engine optimization), outbound marketing (search engine marketing) and social media marketing tools and concepts to generate those results. In most cases I am an experimenter as most of these marketing areas are still new and changing constantly.
I tend to be focused on start-up technologies, growth oriented entrepreneurial companies and emerging business units within enterprise organizations. Basically, companies that want to grow and move forward as opposed to stable companies with slower growth plans.
Early on I participated in several companies in the Software as a Service - SaaS and Platform as a Service - PaaS arena providing marketing and customer service solutions as well as broad based platforms for Web-based software development.
Specialties: Marketing Management, Content Marketing, Inbound Marketing, Outbound Marketing, Social Media Marketing, Email Marketing, Search Engine Optimization, SEO, Mobile Marketing, Location Based Marketing, Search Engine Marketing, Strategic Planning, Metrics Implementation, Staff Recruiting, Staff Development, Profit & Loss Management, Project Leadership, Business Development, Lead Generation, Sales Process Implementation, Multi-Million Dollar Budgeting, Public Speaking, Proposal Writing & Negotiation