Design Director, Imagine, Inc. Kenosha, WI Oct. 2005-May 2011
Brand strategy development and management for both B2B and B2C clients; well-founded creative and concepting; research; project and vendor management; identity, packaging and advertisement design; illustration and photography. Assure quality and urgency of delivery of finished products with vendors
•Lead the creative team in the processes of concepting and development of client projects.
•Collaboratively maintain client relationships producing innovative and effective solutions
•Manage marketing and packaging projects from concept to delivery in collaboration with product development, manufacturing, purchasing and vendors including analysis of materials and cost to market within overall project budgets
•Implement and enforce branding strategies within product categories, including portfolio management and review. Includes creation of corporate ID manuals
•Develop or refresh brand strategy for clients based on product position and forecasting. Includes Bosch, WellsLmont, Insinkerator & Snap-on Tools.

Graphic and Packaging Designer, Shur-Line, a division of NewellRubbermaid St. Francis, WI Sept.2003-Oct.2005
Project management; Brand and identity management and maintenance; B2C and B2B package concept design and production; illustration and photography; and vendor management
•Managed and maintained design and brand consistency across product lines, including development of corporate identity standards packaging and sales materials. Includes the design portfolio for Rubbermaid, Ace, Do it Best and Sears
•Supervised marketing and packaging projects in collaboration with manufacturing, purchasing and vendors
•Created marketable and effective package designs and sales materials that produced results for the company
•Directed photographs and created illustrations for marketing and packaging materials
•Assured quality and timeliness of delivery of finished products with vendors

Graphic Designer, Lavelle Industries, Inc. Burlington, WI June 2000-Mar 2003
Web site design; implementation and maintenance; Project management; B2C and B2B package concept design and production; collateral and advertising design; copywriting; project and vendor management; identity and brand management; and illustration and photography
•Project management, including vendor and deadline management, with an eye toward consistent quality.
•Created corporate advertisements, packaging and collateral materials, including copywriting, proofing and production
•Designed architecture and image of consumer and OEM Web sites, including implementation and maintenance.

University of Wisconsin, Milwaukee WI • B.A., Graphic Design and Fine Arts

Awards & Further Study
•2010 Graphic Design USA American Packaging Design Award - Skil Power Tools Packaging
•2009 Graphic Design USA American Packaging Design Award - ECHO Power Tools Packaging
•2008 Good Design Award - Bosch Lithium-Ion Extension Packaging
•2006 Exclusively Yours Show House Moen Faucet Competition, 5th place.
•2004 IDSA Power Drawing Seminar