Expert Profile
Senior Business Development and Marketing executive, active for 22 years in the Life Sciences, Health Care, Diagnostic and Medical Device industries in Europe and specialized in Push/Pull & Multi-Channel Marketing and Sales strategies to sustain growth in mature markets. Relationship management, loyalty programs, product differentiation and efficiency improvements were some of the successful tactics to reach growth objectives with key customers in Hospitals, Diagnostic Labs, Bloodbanks, Pharmaceutical and Biotech companies as well as in Academic Research Institutes.
Additional expertise with creating the initial European footprint for 3 start-up diagnostic companies, developing their business till divestiture and successfully guiding the integration of the European assets.
Career experience with Becton Dickinson - Biosciences, CellPro, Biometric Imaging, First Medical, PerkinElmer Bio-discovery, Critical Diagnostics, ***** .
Senior Consultant at *****.
***** is a specialized supplier of consulting services for Medical Companies that start and extend their presence in Europe. We focus on the Medical Devices, In-vitro Diagnostics, Pharma/Biotech and Life Science Research industries with an extensive knowledge on the requirements for market access in Europe. ***** assists its clients in analyzing and benchmarking their market situation, setting clear business objectives and defining the tactical plans aimed at exceeding these goals. ***** consultants provide guidance in fulfilling the regulatory requirements, including the generation of scientific and health economic proof sources. They help with execution, the deployment of effective tools to monitor performance, they train your people and coach them to superior performance.