"VP Marketing for LG ***** Corp in Seoul & reporting to the Chief Marketing Officer, Frederick ***** is responsible for the global digital strategy. He has also been assigned to develope the brand’s communication strategy
within the sale outlets (dedicated corners, shop in shop, training policy, global exhibitions). As such he lead the "consumer decision journey pilots" in USA & Europe for Consumer ***** , Home Appliances & Mobile Phones categories. Additionally, he stands for the CMO in Europe and the CIS regions.

Director of Marketing of LG ***** France from January 2005 to December 2008, when he successfully introduced the LG Brand in France, Frederick ***** , aged 39, has
acquired solid experience in sales and marketing-communication within major companies such as
Procter & Gamble, Pepsi Cola, Nokia and Microsoft. He notably worked with the launch of the
Nokia brand in France before becoming Microsoft’s Marketing Director for Southern Europe
(OEM division).

He graduated from ESC Reims where he remains involved as a temporary teacher
in marketing in the MBA du Groupe program. "