Expert Profile
Strategic architect and builder of advanced customer engagement solutions. Proven track record in modernizing traditional companies, empowering challenger brands and fostering partnerships with distributed sales channels. Experienced CMO, able to build a Marketing Department from the ground up for insurance carrier. Achieved award-winning creative and technology exceeding ROI goals. Designed and deployed unique branding initiatives, sales channel partnerships, and breakthrough digital media technology.
*****, Interactive Customer Engagement Solutions, Customer Engagement Architect, recent, provides enterprises/brands and sales channels with parter-based interactive architectures that serve and satisfy customers.
CIG, Marketing, Head of Marketing & Business Development, 4 years, Western U.S. region Property & Liability Carrier since 1898.
CMO Council, CMO Club, MarComm Awards, Hermes Awards, Summit Awards
Consulting and design of Web technology merging online consumer sales and marketing. Developer of business strategies, producing growth opportunities resulting in sustainable profit; over 20 award-winning projects in *****; creative developer of customer relationship strategies, incentives, and loyalty programs; inspire adoption of new skills and new tools; fostered reduction of risk through customer education; and increased retention due to customer interactivity.
Recent accomplishments and ongoing initiatives include:
– Launching award-winning ad campaigns
– Building major online customer incentive and interactive presence
– Building industry-leading, co-branding direct marketing system
– Creating and managing online leads generation capability and channel distribution system
– Assisting sales channel partners in revitalizing stagnant or declining results
– Adding metrics, evaluation & analytics to enhance ROI tracking and insights
– Packaging and launching new products and solutions
– Developed safety and security messaging