Dale ***** is a B2B Marketing Technologist and Founder & Managing Director of ***** ***** , a marketing management firm. He helps companies with technical products to increase revenue, heighten agility and improve competitiveness by integrating growth strategies, business processes and marketing technologies to create effective demand generation capabilities. He has a diverse professional background and many years of multidisciplinary experience in the business of information & communication technology ( ***** ), in roles ranging from design engineering to product management, marketing, sales, international business development and executive management. Dale launched ***** ***** to help high-tech startups to become profitable upstarts based on his insights and experiences gained from working with some of Silicon Valley's most successful technology companies. His blog DemandGen for the Technical Sale explores “demand generation” as a revenue growth strategy for high-technology companies.