Expert Profile
Marketing professional with 13 years of experience in marketing, product management, market research, and project management. Adept at developing highly innovative product concepts and building complete product line strategies. Special expertise in user-focused market research methodology to create winning products and marketing campaigns with positioning and branding that resonate with the customer.
Life Technologies, 13 years
Senior Product Manager
Biotechnology
Developed strategy for novel product lines of scientific instrumentation and assays in cell and molecular biology. Pioneered use of market research and customer anthropology to develop an innovative and extremely successful product portfolio.
• Led the business to develop and launch the most successful product in Invitrogen history, redefining the definition of a successful product launch.
• Used customer anthropology and other consumer-product market research techniques to set product requirements.
• Supervised the development of the user interface that made it possible for the customer to learn to use the instrument in less than 5 minutes without a manual.
• Worked with Marketing Communication to design and implement a marketing strategy that resulted in immediate sales upon launch.
• Gathered voice of customer post launch to inform user interface and product application upgrades that resulted in continuing high sales of the product.