I've been working in Advertising Operations/ Web Analytics/ Sales Planning since 2006.
My work experience in online advertising started in NYC in 2006. I had the opportunity to work in many start-up companies that allowed me to learn many tools and ways to reach out goals and meet deadlines. In 2012, I decided to make a professional move, and reallocated to Amsterdam to understand how Digital advertising works in Europe. Now living in this side of the globe, I am able to offer my experience in Online and Mobile that I acquired in the USA.
Currently, I relocated to learn German in Cologne area, Germany. After doing some research in how Digital Advertising works in Europe, German is the third most important language to manage advertising, besides English and Spanish.
My responsibilities have been beyond ad trafficking. I also have developed and maintained strong advertising/business client relationships, web analysis on user experience, inventory management, financial reconciliation with accounts, managed business operations and development, developed strong relationships and worked effectively with colleagues in a range of internal departments, e. g. , Sales, Marketing, Creative/Design, Content/Editorial, Product Development, and Video Production.
I have effectively managed clients’ campaign programs and agencies' requests within specified timeframes, monitoring and tracking assigned projects for effectiveness and many other projects.
*Trafficking Advertising on web sites and mobile thru 9+ different Ad Servers
*Online Ad Inventory Projections
*Creating Ad Display Proposals and RFPs
*Ad Network Optimization and Implementation
*Web Analytics Review
*Virus/ Malware Detection
*Newsletter Scheduling and Reporting
*Ad Serving Code Implementation
*Online Assets Review for Approval
*Geo Targeting Ad Campaigns and Optimizing them for better CTR results and ROI
*Fluent English- Spanish -And German beginner.
I've been working in Advertising Operations/ Web Analytics/ Sales Planning since 2006.
Lorettostraße 50| Düsseldorf, DE | *****
Ad Operations Manager |***** | Amsterdam, NL (Short Term Contract) | August 2012 to January 2013
Performing thorough quality assurance and analysis of creative assets and third party ad tags.
Providing recommendations and actively contributing solutions to quickly resolve technical or creative spec related issues.
Maintaining integrity of ad tagging structure to enable display and video ads to target properly on site and mobile locations.
Monitoring agency and ad network campaigns (daily, weekly or as required) to ensure delivery goals are met.
Providing regular status updates and reports to the internal team, the client, and regional sales management regarding outstanding campaign deliverables, timelines and suggested next steps.
Sales Planning and Ad Operations Consultant |***** | New York, NY| December 2011 to November 2012
Advised with internal departments regarding advertising inventory, availability forecasting, campaign performance and sell-thru rates.
Worked closely with Sales Reps, serving as a resource for analyzing data, preparing recommendations and performing periodic optimizations to further increase campaign success rate and future business.
Sales Planning and Ad Ops Manager |***** &*****| New York, NY | January 2010 to March 2012
Managed all aspects of ad campaign fulfillment including project management, ad testing and campaign scheduling for***** and*****.
Trouble-shooted delivery and/or creative issues that may occur while the campaigns are in progress.
Provided Sales with detailed weekly reporting, including performance summary and optimization recommendations.
Responded to inventory requests and tech spec inquiries.
Created digital proposals, brainstorming sponsorships and pitching big ideas for***** and*****.
Worked closely with Finance to ensure proper revenue recognition & billing on a monthly basis.
Developed, designed and maintained standard processes and workflow for Operations.
Worked with Marketing to pull web trends and analytics for digital proposals.
Advertising Operations Manager | Content Next Media | New York, NY | October 2009 to February 2012
Managed all levels of online advertising operations, including implementing ad campaigns, ad network revenue, campaign optimization, testing creative assets, reporting, customer service and sales and client support for*****,*****, two other partner sites.
Technical Account Manager |***** | San Francisco, CA | January 2010 to January 2012
Reviewed URLs and banners internal coding for Malware/ Virus alerts.
Provided costumer service and technical support with insight and advice regarding every aspect of Client’s accounts.
Director of Advertising Operations |***** | New York, NY | March 2008 to April 2009
Oversaw the delivery and performance of all***** advertising campaigns; liaised directly with advertisers to communicate results and process feedback; exceeded customer expectations in order to increase renewal business up to 40 percent quarterly and drive revenue.
Proactively monitored, analyzed and optimized performance in the deliver of ad campaigns, including the selection and delivery of ad networks for excess inventory, to maximize overall revenues.
Ensured timely posting and successful upload and delivery of online advertising campaigns utilizing web analytics and ad serving tools.
Synthesized detailed campaign performance weekly and monthly reports for the ad sales team; reports included inventory projections, performance summaries, optimization recommendations, and other client/category analysis designed to highlight opportunities for growth and improvement.
Approved inventory, reallocation, and price adjustment plans for advertising sales team.
Developed advertising integration at new programs in coordination with***** Marketing and Product Departments.
Tracked and compared traffic and usage trends and recommended site enhancements to improve user experience, increase traffic, online sales, and over all value to marketing and advertising partners.
Advertising Operations Manager | JUMPTV INC. | New York, NY | July 2007 to March 2008
Managed all levels of online advertising operations, including inventory projections, implementing ad campaigns, ad unit trafficking, campaign optimization, managing creative assets, reporting, billing, customer service and sales and client support for 160+ College Sports Sites and 250+ TV International Channels.
Worked with sales team by leveraging both prior campaign experience and in-depth knowledge of available products and solutions to grow and renew client business.
Served as the day-to-day client contact post-“booking”, and point-person for status of all projects related to assigned clients.
Coordinated the launch, management and optimization of advertising campaigns from third party partners such as ad networks, behavioral targeting networks, affiliate partners, contextual and lead generation agencies and other non-traditional advertising revenue generating*****piled, reviewed, and submitted accurate and complete billing to Jump TV’s Finance Department on a monthly basis; proactively worked with the Finance Department to resolve any billing discrepancies before invoices were sent to client.
Advertising Operations Analyst/ Web Developer |***** | New York, NY | April 2006 to July 2007
Coordinated all operational efforts related to campaign launches and managed the life of the campaign by monitoring and optimizing to attain internal and client goals; duties included coordinating legal and finance approval of campaigns and securing creative and other assets necessary for campaign launch.
Managed accounts and optimized campaign strategies for the entire Asia Pacific region in coordination with Forbes’ headquarters in Singapore and Hong Kong.
Costumed scripting coding for Forbes’s web pages to support cookie-based targeting and ad functionality.
Supervised 3-4 Ad Operations Coordinators as part of a central Ad Ops team including: organization with Sales Coordinators, Account Managers, Sales Managers, and Accounting to service sold campaigns and drive client satisfaction.
Forecasted inventory based on traffic and ad position rates.
Discovered and implemented innovative methods of utilizing the Forbes’ ad server system; these innovations reflected a solid understanding of the delivery engine and targeted methods available.
SAN FRANCISCO STATE UNIVERSITY | August 2002 to August 2005
Bachelor of Arts in Radio and Television
Bilingual: Fluent in Spanish and*****PUTER
Versant with both PC and Mac operating systems.
Sales Measurement Tools: CPM, eCPM, CPA, and CPC.
Third Party Tools/ Rich media Vendors: Doubleclick, Atlas, PointRoll, MediaMind, MediaPlex, Etc.
Web Analytics Tools: Omniture and Google Analytics.
Ad Serving Technology: OAS 24 7, OpenX 2.8 and OpenX Enterprise, Switch Concepts, Smaato, Mads, and DFP Small Business and Premium.
URL Encoding and Structures, Cookie Technology, Flash, HTML, Java Script, Firebug, DreamWeaver, MS Office.
San Francisco State University.
Bachelors of Arts