I have 25 years of experience working with information technology in various vertical markets. In 2004 I founded a Cloud Computing vendor offering SOA-based PaaS for Enterprise retail/manufacturing that has been the foundation of three award-winning industry solutions for customers. I have authored three books on IT, the most recent being "Enterprise Information Integration: A Pragmatic Approach", which defines a methodology for using SOA and semantics to simplify integration. My experiences and advice covers: Software startups, SDLC, Enterprise Architecture, Cloud Computing, SOA, Mobile & Social Media. I have hands on experience in all these areas as well as broad understanding of market applicability.