Creative senior marketing professional in food manufacturing industry with a 25 year history of concept/brand development, product line development/expansion/rejuvenation, strategic market planning, inventive promotion/merchandise programming, influential and informative collateral material development, and sales/marketing business program process improvements via web-based programs; all of which facilitate leading companies in achieving considerable growth in sales, distribution and profits.

Business Development Skills
Market Planning Market Research (custom/syndicated) Business Intelligence/Analytics
Product & Consumer Testing Focus Groups Vendor Relations/Negotiations
P & L Management Budgeting/Forecasting Project Management
CRM Product/Sales Training Creative Copy Writing
Presentation Writing & Delivery National Advertising Campaigns PR/Communications
Liaison - Industry Associations Internal Liaison - Sales (Direct & Broker), Trade Show Planning
Marketing Team Development R&D, Culinary Staff, Legal, Operations, IT, HR,
Finance, Executive Management