Expert Profile
• Business and Thought Leadership (SBU Level)
• Start-up/ Turnaround/ ***** Management
• Marketing Communication–Advertising, Sales Promotion, Direct Marketing, Events
• Brand Management
• Customer Relationship Management – Customer Loyalty Programs, handling of Customer Complaints and Customer Grievances Redressal
• Corporate Sales and Institutional sales
• Retail Business Development, Retail Business Partners Management, Revenue generation through tie-ups and cross-promos
• Corporate Communication and PR – targeting multiple stake-holders
• Consumer / Trade Promotions
• Process Development and Systems creation ***** standardised ***** mulation and effective implementation
• Market Research – consumer research, feasibility studies
• P&L Management and Per ***** mance Improvement
• Business Process Excellence
• New Business Development & Growth
• Key Account Management
• Strategic/ Tactical Planning
• Product Distribution & Promotion
• Strategic Partnerships
• People Management, Training & Development
• Executive Advisory & Decision Support