While working at healthcare, digital, relationship marketing, and integrated agencies I have earned a reputation of consistently solving client challenges with accountable digital, mobile, social, and offline marketing strategies and tactics that optimize consumer and professional behavior across the awareness, conversion, persistency, loyalty, and advocacy pathway. The following summarizes highlights from my background:
• Team Leader: focused on delivering innovative and creative A+ outcomes, while sustaining fabulous client/agency/partner relationships and motivating collaborators to produce best work, plus have fun with what they are doing
• Solid Business Development Track Record: closing new business, growing current accounts
• Integrated Brand Champion Accountability: strategy and strategic planning, account management, new business and business development, digital/mobile/social user experience, CRM, creative, media, technology, project, production, analytics, support operations (database, telemarketing, fulfillment, reporting)
• Healthcare (Rx/OTC/Wellness) Marketing: consumers (direct-to-consumer, patient education, in-office, relationship marketing); HCPs - physicians/nurses/allied healthcare workers/pharmacist (direct-to-HCP, relationship marketing, pharmacy); and stakeholders, such as media, KOLs, advocates, investors, government, corporate partners and employees
•Healthcare Business Challenges Solved: product launch, life cycle and portfolio management, product migrations, acquisition – persistency, loyalty and advocacy, Rx to OTC switch, competitive blunting, crisis management, advocacy, response and ROI optimization, clinical trials, REMS, access and reimbursement, rep extender and augmentation, closed-loop value-based selling CRM
•Healthcare Categories, Incl. : oncology, diabetes, gastrointestinal, cardiovascular, infectious diseases, cosmetic procedures and aesthetic fillers/injectables, inflammatory diseases, respiratory, obesity, chronic and break-through pain, neuroscience, erectile dysfunction, birth control, IVF, menopause, sleep disorder, smoking cessation, urinary incontinence, benign prostatic hyperplasia, mail order pharmacy, delivery and devices, medical coverage
•Healthcare Company Relationships: J&J, BMS, Pfizer, Novartis, Bayer, Allergan, Medicis, Schering, Lilly, GSK, Abbott, Roche, Tap (now Takeda), Eisai, Sanofi-Aventis, AstraZeneca, Genentech, Shire, Merck, King Pharmaceuticals, Forest, Noven, Depomed, Gilead, Cephalon, Teva, Celgene, Zogenix, Astellas, P&G, Weight Watchers, PSC, AARP, various medical and wellness practices

•Early and Current Pioneer in Digital: robust websites/microsites/portals, SEM/O, rich and display advertising, social media, mobile, QR codes, video, email marketing, online events, iPad/tablet selling, eDetails, blogs, RSS, widgets, gaming, sponsorships/partnerships, ecommerce, sentiment tracking and analysis
•Grounded in CRM: with digital and social as core drivers and leverage points of striking, nurturing, and sustaining productive relationships; experience and capabilities including: data-driven insights, journey/behavior maps, multichannel/segmented programs, campaign optimization, database, fulfillment, telemarketing, financial impact
•Strong Strategic and Analytical Skills: positioning, branding, segmentation, content, strategic/tactical planning, campaign analysis, competitive intelligence, ROI goal setting, business case, war games with scenario planning
•Other Industries Incl. : financial, insurance, telecommunications, technology, media, entertainment, travel, CPG, beauty, retail, education, package delivery
•Managerial Reputation: impeccable administrative skills, thoughtful manager who nurtures, grows direct reports and always there for advice and support
•Multichannel Leadership and Execution Experience: digital, mobile, print, broadcast, collateral, mail, events, OOH, PR