Expert Profile
I am a highly creative, experienced marketing communications professional specializing in the outdoor sports (fishing, boating, recreation) industries. With nearly 20 years of experience under my belt, I have the abilities and contacts needed to maximize media exposure and publicity for outdoor-related companies and products. My areas of expertise include public/media relations, advertising creative, media planning/buying and marketing consultation. My experience includes PR, advertising and marketing work for Daiwa Corporation, Penn Fishing Tackle, Pinnacle Fishing (Silstar Corp. ), Furuno USA, Teleflex Marine, Costa Del Mar Sunglasses and other industry leaders.
***** ***** & Associates
Agency Principal
Public Relations, advertising and marketing firm specializing in the outdoor sports industries.
Pinnacle Fishing (Silstar Corp.)
Director of Marketing and Communications
2 years
Fishing Tackle Manufacturer (reels, rods)
Daiwa Corporation
Communications Manager
3 years
Fishing Tackle Manufacturer (reels, rods, accessories)
Ritz Interactive, Inc.
Manager of Public Relations and Communications
5 years
Online retailer (camera equipment, boating/fishing products)
Bear Advertising, Inc.
Senior PR Account Executive
5 years
PR/advertising agency specializing in outdoor sports/leisure markets.
San Diego State University
Bachelors Degree - Applied Arts & Sciences