Owner/Consultant – ***** ***** ***** & Design
1985-present
Corporate *****, ecommerce, print and paper brokering, prepress, catalog and direct mail project management, press checks, workflow consulting, graphic design, creative & graphic arts technology development and planning, studio design, SEO, SEM, PPC, online campaign management, site analysis, social marketing and networking, Quality program development, advertising plan development, budgeting, vendor management, product and table top *****, model portfolio and fashion, hospitality venue interior and architectural *****, executive portraits, events, catalog content, page analysis and performance, color and digital imaging management, product evangelism, public speaking, teaching, mentoring. And other creative, design, and advertising project management.

Director of Marketing – Emergency Medical Products & School Kids Health Care:
April 2008 to Sept. 2010
Marketing, Merchandising, eCommerce, New Business Development, Advertising, Business Intelligence, social networking and site performance management for a multi-division multi-title medical products distributor with channels into B2B and B2C channels.
Develop a new marketing department from scratch. Drastically increase web traffic and conversions. Identify new channels, markets, client loyalty and retention programs, PR, and prospecting vehicles. Expand into new industries developing new product lines, new product categories and new revenue streams.




VP Creative Services – FootSmart (Benchmark Brands):
Dec. 2005 to Aug. 2007
Promoted from Director to VP, and served as acting VP of IT. Manage creative production, designers, budget, and *****, Internet creative services, e-mail promotions, customer loyalty and retention programs, business intelligence and analysis, package and collateral design, print and paper buying, graphic arts technology and procurement. Develop workflows, cost reductions, mentor and develop staff. Participate in executive committee functions and company general management. Manage all vendor relationships and contracts, including printing, paper, *****, Internet, design studios, contractors, copywriters, developers, etc. Manage a $25 million advertising production and operations budget.

Advertising Director – Macy’s West:
May 2001 to August 2005
Administer technical and operational budgets. Report to and act in absence of Vice President of Operations. Recruit, train, and develop staff of creative and technical employees within Development and Automation, Technology, Prepress and Digital Imaging, traffic, marketing and other areas. Devise and implement strategic plans, financial, and operational goals. Provide high-level consultation and corporate-wide initiatives to executive offices and other divisions. Negotiate and manage all aspects of vendor contracts and capital expenditures. Manage production *****, trafficking, digital imaging and cost containment or reduction. Manage vendor relations and procurement for in-store merchandising, TV & Radio advertising, PR, sales and marketing, catalog and direct mail, international marketing, broadcast and photo studios, collateral, digital imaging, MarCom IT, POS signage, marketing systems, graphic design, and other areas.

Manager - Catalog, Systems, QA, POS – Cabela’s, Inc.:
Oct 1996 to May 2001
Earned two promotions within growing direct marketing retailer of outdoor sporting goods and apparel. Managed budget of $2M, creative and technical support team of 30. Deployed the original***** eCommerce site, first 10,000 products and managed Internet graphics and image production. Developed new prepress department, digital workflows, high performance graphic arts networks, and servers. Represented company at trade organizations, and through public speaking engagements. Redeployed creative production and facilities, designed photo studios and trained staff at acquired companies. Created Cabela’s in-house POS sign and display department, digital proofing & QA, and content library.

Graphic Arts & ***** Manager – EG&G REECo / DOE (Dept. of Energy):
May 1989 to October 1996
Responsible for all graphic arts and design at the site, *****, photo archives, prepress, satellite production facilities, procurement, vendor management, union contracts, sign and display projects, convention and training design, book and publication design, lithography, paper and print buying, multi-location design staff, printing staff, and administrative staff. Converted operations from craft-based to digital technology and retrained staff. Served on national multi-agency committees such as the Joint Verification Treaty, the SGML Standards Committee, and JIT deliverables etc. Received numerous letters of commendation and awards for service to various DOE, DOD, and other Dept. programs, Awards for graphic arts management, and for public relations skills. Performed duties that required secret and other clearances at the NTS site in Nevada.

Early Career Positions Include
Commercial Photographer, Technology Buyer, Purchasing Agent, (technical and operational), Paper Buyer, Accounting Manager, HR Manager, Systems Administrator, and Customer Service Manager.

Graduate of the New York Institute of *****.
BA-Publishing Management/Graphic Design, Shelbourne University
Crosby Quality College - Certified Quality Management Program QPS
PPA Certified Photographer
Certified Human Relations Arbiter
Certified Photoshop Expert
Certified OPSEC Manager
Certified HazCom Manager
Certified Kodak Approval Technician
Certified Xerox Color Specialist
Ongoing management, creative, and technical training


Additional Experience and Training
Extensive technical & administrative skills with numerous Digital Asset Management systems (DAM & CMS), expert with Adobe Photoshop, InDesign, Illustrator, Acrobat, Quark, Internet, ecommerce, content management, catalog production, various databases, Mac, PC, Sun, SGI and various server, networking, storage, RAID, and back-up systems. Color management, Prepress technologies and workflow, printing, digital imaging, soft proofing systems, sign and POS displays, retail store visuals, audio, video, and photographic technology and*****mercial Photo studio design, lighting, and digital workflows for studio *****, extensive knowledge of various high-end digital printers, proofers, and photographic printers, commercial printing, bindery, and mail systems. Paper industry, paper and print buying, signage and POS display production, and vendor management.

PPA, CPI, DMI, IMUG, IDUG, PDIA, NAPP, GCG, CE Advisory board, DPI Century Council Member, positions on industry boards, advisory boards, and panels. Regular writer, speaker, and training for print, graphics, *****, catalog, and digital images groups. Published writer in various trade journals, magazines, and online. Member of Adobe’s Business Advisory Council, Adobe Freelance Group, Apple Freelance Consultant.