Currently Running a Search Engine Optimization, Internet marketing and Video marketing consultancy, Also working as a Freelance Consultant, and Creative Director for Creative services that include, Copywriting for Print, Online and Broadcast, Video Editing,(Just finished a documentary) Directing and Producing.

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BOOGALOO MEDIA
Freelance Producer/Director/Copywriter/Non-linear Editor.
Created as an umbrella company in order to operate various freelance Roles/Services, Boogaloo Media is a well
recognized, high quality freelance contributor to the Australian Television industry.
During the past Eight years my freelance work has enabled me to spend time working on personal and entrepreneurial projects (see Rouser and Ampitup)
Key Roles and Responsibilities:

SENIOR ON AIR PRODUCER:
Have worked consistently for a variety of clients, mainly across the Foxtel (Australian Pay TV) platform for the
past 8 years.
Responsibilities:
Writing/Producing/Editing and Directing; Promo’s, Id’s, Image Spots, Image campaigns, Competitions,
Sales/Marketing initiatives, Hype reels, Sales Reels. Brand Building, Re-branding and Re-launching.
Regular Clients include:
The Lifestyle Channel/Lifestyle Food, Arena, Tv1, Foxsports/The Fuel Channel.
The Weather channel, Fox 8, Nickelodeon/Nick at Nite, FX, and National Geographic.
Music Clients include:
MTV, VH1, Channel V, Music Max, Bondi FM, Planet X and Doug Mulray.

NON-LINEAR EDITOR
Includes Narrative, Segment, Hype Reels, Documentary, Corporate, Action Sport and Reality Television.
Clients include:
MTV, Music Max, Australian Defence Force: Channel 7: Planet X: Crew-cut: Sportsworld.
Projects include:
Breakfast with Doug Mulray, MTV Music Awards, Air force 70th Anniversary, Defence Force TVC’s, The Mole S2,
Totally Wild, Australian 2003 Half pipe Championships.
Copywriting – Website Process Design:
Originally coming on board as a freelance copywriter, helped process design and copy write various websites
including the IBM (AUS) website for WSA Online and Imperic. Co-created and Produced Rouser Website

SOUND PRODUCTION AND DJ'ING
Post produced specific sound-scapes, soundtracks and sales CD’s for Bondi Fm, Darlinghurst Theatre, Arena
TV, and Retail outlets.
Produced and presented Radio shows for Bondi FM for 2 years (’03 – ’05)
Held various DJ residencies that include; The Cargo Bar, The Peppermint Lounge, and The Vegas Lounge.

Achievements
• Awarded 2 Silver Promax “Best On Air Campaign International” and “Best On Air Campaign Australia and NZ”
for TV1’s Cash Trivia Challenge campaign 2003.
• Built and maintained effective relationships with various clients, resulting in ongoing work.
• Rich experience gained from variety of roles, responsibilities, environments and problems.
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February 07 – November 08
ACTIVE MEDIA GROUP
National Head Of Production.
Active Media Group (AMG) owns all marketing and media rights Inside Fitness First Clubs (Over 80 throughout Australia).
Key Roles
To turn the Production Department into and then continue to run a profit making Digital Agency whilst also creating media and advertising within Fitness First Gy*****ationally.
This includes;
DVD’s (promotional and training), TVC’s, animating and static Digital Signs, Posters, Magazine Ads, Flash Banner Ads and Display Boxes.
Responsibilities:

Full Service Client Liaising from Sales thru Pitching, Quoting, Contracts, Scripting, Production Managing, Talent Liaising, Pre – Post Production and completion of Job.
Scheduling and Reporting of Current and completed Media campaigns.

Creative: Includes Supervision of all Projects from inception to completion, Copyrighting, Directing, Designing, Editing and Encoding.
Administration: Includes weekly finance, media and progress reports, monthly status reports, archiving jobs,
Music Copyright reporting and invoice processing. Creation of creative mock ups to support sale staff.

Clients included:
Samsung, Sanitarium, Uncle Toby’s, Audi, McCains, Mizone and the Australian Olympic Committee
Achievements
• Increased department revenue by 110k. Worked with over 80 clients in 12 months.
• Raised creative and production standards in order to attract big name clients.
• Streamlined both creative and administration processes in order to maximize time vs budget.
• Successfully created and launched completely cross platform advertising campaigns; TVC, Digital Signs, Posters, Magazine AD, Web Banners, E-News, Entry Forms and Display Box’s
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June 04 – March 07
AMPITUP PTYLTD
Partner.
Ampitup was a part time partnership that provided quality Australian comedy content for TV, Mobile Devices and the Web. Content includes, Sitcom, Narrative, Sketches, stand up, Vox Pops, and Viral TVC’s.
Key Roles and Responsibilities

Company Director:
Co-responsibility to drive business model, create campaigns and pitch content to distributors.

Production:
Director/Producer/Editor and Camera, various projects.

Achievements
• Directed and Edited “The Professionalists” pilot, plus development paperwork for 6 part Mockumentary series.
• Created 2 episodes of sketch Show “The Funny” shown on Rouser Mutizine.
• Written Directed and Edited Viral TVC’s for various clients including Bondi Fm, Luminex and Fifth Finger Mobile
Solutions.
• Various short form content created.
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Oct 05 – Nov 06
ROUSER MULTIZINE AND WEBSITE
Creative Director
Rouser Multizine (currently dormant) was a youth/street brand channel on a DVD, with additional support via the web*****.au (still live).
Rouser was made up four strongly branded channels;
Mixtape – Music, Fulltilt - Action Sports, Motion – Short Film,The Funny – Comedy.

Key Roles and Responsibilities
Creative Director:
Covering all aspects of creative control, marketing and production including:
• Market definition and subsequent creation of brand design, sales tools, viral campaigns and promotional
material.
• Creative management including show format and design, interface design and utilization, and hiring of talent.
Production:
Director/Producer/Editor and occasional 2nd camera.
09 episodes of various 30 Minute magazine format shows:
Various interviews and ENG ***** gigs for the Music Section, Mixtape.
Artists include: Jay z, Lyrics Born, Ben Lee, Gerling, and Budspells.
Achievements
• Instrumental from birth of idea and business, to creation of New Media.
• Got to market on very small budget.
• Resource management of time and money to create professional product on time and to budget.
• Lead and inspired a team of people to work for little money, for long hours on a project in which each team member is proud of both the experience and the results.
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Aug 97 – May 01
THECOMEDYCHANNEL
On Air Producer
Joined The Comedy Channel during its early days when the brand was still being built.

Key Responsibilities
• Promo producing, Promotional Campaigns Id’s Competitions, Image spots and line ups.
• The creation, copywriting and directing of promotional campaigns for television, web, print, radio, and cinema.
• Directing shoots with local and international comedians including Gary Shandling, Frank Skinner, Eddy Izzard, Rick Mayall, Adrian Edmonson as well as Lano and Woodley.
• Creating competitions that make use of sponsorship, show promotion and brand building.
• The making, writing and producing of various interstitials ranging from special events, original productions and animations.
• The producing of tailor made sales and presenter reels in order to gain sponsorship, partnership and interest in The Comedy Channel’s many productions or programming blocks.

Achievements
• Awarded 1 Gold International Promax , 2000 “Best TV announcement Branding Image”.
• Awarded 1 silver ANZ silver Promax, 2000 “The Comedy Channel Image Millennium Campaign”.
• Helped build and strengthen one of the most recognised brands on Australian TV.
• When the Creative Director left the channel, worked as a team with fellow producer, Josh Rockman and successfully took on the added duties of creatively managing the channel.
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Oct 96 – Aug 97
Freelance Writer/Producer
Working for clients such as Nickelodeon/Nick At Night, fx, Fox8, The Comedy Channel and Arena.
Chief responsibilities included making promo’s and presenter reels, writing line ups, directing kid shoots across Australia and writing for a Kids Afternoon television show.

Achievements
• Co-wrote, co-produced “The Chin Head” show for Nickelodeon Afternoon timeslot.
• Directed and produced shoots of kid’s around Australia.
• Wrote and Created the format of very successful and long running Line ups for The Comedy Channel.
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April 95 – Oct 96
NICKELODEON
Production Assist/ Producer
The 1st Australian Employee for Nickelodeon Australia, allowing the very rare opportunity to experience a television
channel being started from scratch. Originally the assistant to all Management, was promoted to production assistant and then producer.

Key Responsibilities
• Provisioning of International promo’s, Interstitials and Image spots.
• Promo producing, Line up writing, Directing and producing shoots of kid’s around Australia.
• Providing support in Organisation and set up of special Nick events including Nick Takes Over Your Beach.
Achievements
• Witnessed an international Television Brand being adapted to suit local market.
• Understood how to implement market research into overall promotional campaign.
• Experienced a full quota of staff being selected from scratch.
• Learned how to lead through open communication and example

2002
Certificate Advanced Avid Editing Techniques
Avid Australia.
1991 – 1993
Bachelor of Arts Television /Sound Production.
Charles Sturt University Riverina

Awarded 2 Silver Promax “Best On Air Campaign International” and “Best On Air Campaign Australia and NZ”
for TV1’s Cash Trivia Challenge campaign 2003.
Awarded 1 Gold International Promax , 2000 “Best TV announcement Branding Image”.
Awarded 1 silver ANZ silver Promax, 2000 “The Comedy Channel Image Millennium Campaign”.