Maria Ana C. R ***** Page 1 of 3
MARIA ANA DA C. R. DAS *****

STRATEGIC MARKETING & BUSINESS DEVELOPMENT
Successful and dynamic professional with more than 25 years of Marketing & Business Development
experience in different Industries. Accomplished leader, always ready to accept challenges and to learn
permanently, establishing and managing new business teams and situations. Business vision,
“commercial focus”, capability to observe, obtain, and process information to maximize profits in a
timely manner. Ability to understand and achieve customer satisfaction, with the development and use
of Marketing tools. Fluent in English and Portuguese. Willing to relocate.
Business Plan – Strategic Marketing Planning – P&L – Budget Control – Forecasting –
Procurement – Logistics - Product Launching & Managing – Branding – Negotiation –
Relationship Management – Business Research & Development – Pricing – Advertising –
Merchandising – Public Relations – Business Restructuring & Repositioning – Sales
Management – B2B – B2C – Training – Consulting – Communications – E-Commerce
PROFESSIONAL EXPERIENCE - BRAZIL
VEGA BIOFUELS INC. - Consultant
Consulting as "Ground Person" in set-up of biomass plant in Brazil.
VERÃO TINTAS Ltda. – Consultant
Internal Marketing activities, as Training & Development, aiming to increase productivity in sales.
RAFFA’S MAMÃE & BEBÊ - Consultant
Organizational Restructuring, Strategic Planning and System Formatting for Franchise Dealer with
currently 20 units Brazil.
Bio-Mérieux SA Brazil - Consultant
Dentsply International - Consultant
Translation, adaptation, customization of Manuals, planning, newsletters, training materials, memos,
reports, presentations etc. ..
OI FRANCHISE (BRAZILIAN TELEPHONY COMPANY) - Consultant
Field Research, Diagnosis, Strategic Planning and Business Plan for 4 stores.
SANSWIRE CORP. (GLOBETEL COMMUNICATIONS INC. ) – Business Consultant
Strategic Advice on the presentation of products to the Telecommunications public and private Brazilian
Market; prospecting partnerships for the introduction of new technologies.
CATHOLIC UNIVERSITY PUC-RJ (IAG OnLine) - Consultant
Research and development of textbooks and content, correcting tests and tutoring in distance education
for MBA in Finance Business Operations and Executive Services, developed for the Bank of Brazil,
focusing on Social Marketing and Environmental Responsibility.
ABDE (BRAZILIAN ASSOCIATION OF DEVELOPMENT BANKS) - Consultant
Business Plan and Marketing Strategy for the launching of new online credit products for Local Producers
in the State of Espirito Santo.
Maria Ana C. R. ***** Page 2 of 3
LOSANGO - HSBC BANK BRAZIL SA - Consultant
Internal Marketing Program for credit operators and sellers of services in retail Partners stores (TeleRio,
Sonoleve, Leroy Merlin etc. ).
SENAC – RIO - Marketing Consultant
Applying Marketing Courses for graduated students and Institutional Business Consulting.
CHAMPION SUPERMERCADOS (CARREFOUR GROUP) - Marketing Manager
Responsibility for all issues concerned to Institutional, Promotional and Internal Marketing, since the
company bought 3 traditional supermarket chains and changed their flags to its own international
one.

Success on launching and settling down Champion as a reliable brand in Brazil’s
retailing market.
SUL AMÉRICA CAPITALIZAÇÃO S. A. - Commercial Manager
ICATU HARTFORD CAPITALIZAÇÃO S. A. - Executive Marketing Manager
Organization of the Marketing Department, restructuring in order to turn it into a “leveraging sales
vector”. Strategic Planning “business to business”, to each existing partnership and prospects.
Customers Loyalty and Maintenance Campaigns. Costs and budget control as much as deadlines and
objectives. Relationship with partners and government controllers. New products development and
new market opportunities research.

Improvement on the Organization commercial culture, now using Marketing as a
strategy, that already brought concrete results.
SUL AMÉRICA AETNA PREVIDÊNCIA S. A. - Marketing Consultant
MONGERAL PREVIDÊNCIA PRIVADA – Senior Marketing Manager
Strategic Planning elaboration, development and execution in order to sell Private Pension Plans.
Support to training and Human Resources development area. Creation of new selling and
institutional Marketing materials.

Short-term visible results optimization, by reaching higher sales level,
repositioning the organization in its Market “ranking” and receiving a prize from
recognized institutions for the Marketing “case”.
TREND TECNOLOGIA EDUCACIONAL LTDA. - Marketing Consultant
Organization of the Marketing and Sales Departments in order to better commercialize educational
services to schools, using computers and various didactic tools (Consultant, Third parts roles,
Software, Internet, Didactic Material, Teachers Training, New Technologies - Robotic, Virtual Reality
etc. ), all over the country.

Marketing “B2B” culture implementation; selecting and training sales team;
launching new institutional image for the organization; successful renegotiations
and new businesses.
STAFFORD-MILLER INDÚSTRIA LTDA. (GLAXOSMITHKLINE) - Product Manager
Planning, development and control ok Marketing activities (Media, Promotion, Merchandising,
Packaging etc. ) to Sensodyne and Confident toothpastes and Aristolino shampoos/ liquid soaps –
around 50% of the organization’s revenue and profit.

Increase of 78% on sales volume in only 9 months, without bringing margins
down.
VENBO ALIMENTOS LTDA. (BOB’S/VENDEX GROUP) - Marketing Consultant
Renegotiations with all suppliers. Costs, margins and prices administration. Strategies development
for 76 fast-food stores (57 owned and 19 franchised); new products, suppliers, promotions,
merchandising materials.

Costs and quality level optimization.
Maria Ana C. R. ***** Page 3 of 3
ESSO BRASILEIRA DE PETRÓLEO LTDA. (EXXON) - Marketing Consultant
CIA. ATLANTIC DE PETRÓLEO S. A (AM/PM - ARCO) – General Manager
TEXACO BRASIL S. A. - C-Stores Coordinator
Development and execution of C-Stores project in Brazil: Star Shop/Mart, Star Vídeo e Texpoint.
Planning. Defining administrative, operational, finance and Marketing objectives and systems.
Strategies, layouts, Merchandising policies, advertising, systems, procedures, margins, sales and
stocks control, HR requirements, Marketing and Finance projects feasibility. Arrangements.
negotiation of shared promotions with big suppliers to 40 stores. Writing and updating manuals to
Franchisees; formatting and execution of internal and external events and seminars, training, selling
the C-Stores Franchise concept to Service Stations operators.

Fantastic and quick results with repercussion on the increasing number of stores.
MAKRO ATACADISTA LTDA.
Product Manager
Buyer of 40% of all the merchandise sold in 5 stores, following consuming tendencies and regional
necessities.

Turnover speed increase with best profit results ever done.
JOHNSON & JOHNSON PROD. PROFISSIONAIS LTDA.
Technical Sales Rep
Sales planning and promotion to the most important Clients area, besides supervising and supporting
distributors and retailers activities.

Best regional and third national sales performance.
MESBLA LOJAS DE DEPARTAMENTOS S. A.
Product Manager
Control of all Marketing features to sell private label and third’s products in 42 department stores,
sections Stationery and Kids Shoes.

Market share and stores results increase.
C & A MODAS LTDA.
Product and Store Manager
Stores operation, administration and planning; commercial negotiation, product and suppliers
development; sales, price and stock control to 28 department stores.

“Hands on” experience through all retailing ***** CATION AND PROFESSIONAL TRAINING
Social Communications - Journalism – CatholicUniversity/RJ – 1984
Social Communications - Advertising – CatholicUniversity/RJ - 1985
MBA in Marketing - CatholicUniversity/RJ - 1986)
MBA in Finance- CatholicUniversity/RJ - 1987)
Total Quality - Johnson & Johnson Prod. Profissionais Ltda. /Texaco Brazil
C-Stores Practicing AM/PM International - ARCO (Atlantic Richfield Company)
Los Angeles-US
Local Store Marketing - Coca-Cola Industries
Negotiation Techniques - Exxon Brazil