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Expert Profile

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Qualifications: Success oriented Professional Marketing & Sales Manager with skills and accomplishments in all areas of Medical Device Management including Product Development. Over 24 years of Total Joint, Trauma and Sports Medicine with 14 years dedicated to Spine and Biologics products experience with multiple awards and citations. Extensive experience and proficiency in:

P & L, cash flow management, budgeting, FDA protocol (510K’s, IDE’s and PMA’s), product launches, product development, forecasting, pricing, advertising, contract negotiations, resource allocation, project team building, recruiting, strategic business plan development & implementation, creating multiple distributorship & corporate sales teams, sales training and direct assistance in several IPO approvals with extensive national relationships with KOL Surgeons and top Medical Distributors.

Experience
06/2009 – 01/2011 Director of Spine
Advanced Medical Associates, ***** 2981 Centerport Circle, Pompano Beach, Fl *****

• Director of Spine for the K2M and Integra distributorship in South Florida.
• Managed 5 Sales Representatives, interviewed and hired, created strategic business plans and provided structured sales training.
• Directly involved in creating >$2M incremental business for Distributorship since coming on.

08/ ***** /2009 Spine Agent Principal
Spinal Concepts of Florida, ***** 2240 Woolbright Road, Ste 211, Boynton Beach, FL *****

• Responsible for all phases of Sales, Distribution, Marketing and Administration for Abbott Spine throughout the geography of the State of Florida.
• Multiple awards including “Rookie of the year”, “Quota Buster” x 3, “Leader in Sales Growth” x 2 and “Leader in Overall Sales Volume Nationally” within a 38 National distributorship network.
• Created a distributorship driving sales from 0 dollars to over $7 million with 10 fulltime dedicated professional sales representatives in 5 years.

06/1997-present President & CEO
***** ***** , ***** 493 Prestwick Circle, Palm Beach Gardens, FL *****

Responsible for all phases of Sales and Distribution for 4 ***** product lines including Surgical Dynamics Spine, Osteotech, Bremer Braces, Spine Source and TeDan Surgical.
• Awarded “Top 5 National Distributors” Surgical Dynamics within a 33 National Distributorship Network.
• Awarded multiple “Top Performer Awards” Osteotech.
• Created Distributorship driving sales from $250K sales to over $6 million with 5 fulltime dedicated professional representatives.

10/ ***** /1997 V P Sales & Marketing
KuzMedics, ***** 2400 N. Mango Road, West Palm Beach, FL *****

Concurrent responsibility for all sales & marketing direction for major Distribution organization for Intermedics ***** s.
• Focus on Total Joints, Trauma and Biologics. While maintaining and growing the sales from $3 Million to $6 Million.
• Negotiated the addition of Arthrex, Bionix, ArthroCare and Exogen for an additional $4 Million in revenues.
• Participated in 2 IPO approvals.
• Managed a sales force of 12 dedicated professional representatives.

04/ ***** /1993 ***** Sales Representative
Precision ***** s, ***** 333 Faulkenburg Road, Suite # 403, Tampa, FL *****

Responsible for all phases of sales, marketing and procuring new products and technologies for largest National distributor for Intermedics ***** s for the Orlando market.
• Increased overall sales & profitability by 42% while increasing marketshare by 23%. Achieved Quotas.
• Acquired 4 major technologies contributing substantially to overall revenue base. Overall sales of company were over $20 Million.

12/ ***** /1991 Senior Group Marketing Manager
Howmedica, ***** (HPG Pfizer) 359 Veterans Blvd. , Rutherford, N. J. *****

Corporate Marketing Management position contributing to and then leading the Total Joint Marketing efforts of the number 2 market leader nationally and internationally.
• My responsibilities focused on the $150 Million product line which included all reconstructive/trauma Hip products and systems.
• Launched over 12 major systems with an additional 8 line extensions my tenure included supervising 6 other Professional Marketing Personnel.
• While in my position in Senior Marketing Management Howmedica sales grew to over $750 ***** cation

08/ ***** /1988 Pfizer High Potential Management Program Certificate
07/1979 Boston University BS/ Graduate Studies
07/1974 Springfield College AS (Micro-Biology)
05/1976 Association of Surgical Technologists National Certification

Military Experience
6/74-6/1977 United States Navy HM1 Medical Service Corp




Professional Accomplishments

 3 Naval Commendations

 Awarded “Salesman of the Year” (1983), “Marketing Manager of the Year (1986), “Distributor of the Year” (2001, 2004), “Top 5 Distributors Nationally” ( ***** , ***** ), Agent Advisory Committee ( ***** , ***** ), “Quota Buster” ( ***** ), Ranked Top 10% nationally consistently with multiple companies.

 Created Multiple Positive and Productive Medical Device Sales & Marketing Teams resulting in revenue increases of over $100 Million. Created sales from $0-7M with 2 Spine Distributorships.

 Launched 8 major ***** Systems and supervised an additional 4 other systems. Established multiple new technology platforms that created new “standards in the industry”.

 Created new Project Management product launch system (PET system) which reduced time of project inception to market launch by 50%.

 Provided Fundamental support for multiple start-up companies including Arthrex, Interpore, Exogen, Bionix, ArthroCare, Surgical Dynamics and Spinal Concepts.

 Trained 100’s of Professional Sales Representatives in Medical Technology and Product Sales & Marketing.

 Participated in 2 IPO’s with strategic guidance and marketing focus.

Awards, Certifications, Commendations, Academic Accomplishments and Recommendations will be furnished upon Request

 
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