15 years of experience in providing multiple media platform solutions & integration, setting up & running radio stations in the region and the subcontinent.
Mehirr has experienced first hand convergence of IP and Media heading the development of Dubai Media City, Dubai Studio City, working with Dubai Internet City and their regulations, business environment requirements. ‎​
Mehirr has also made significant contribution in producing compelling, entertaining, relevant local content in radio, television, events and music industry and enabled digital mobilization of content and distribution.
Mehirr is an advocate of critical importance of original content creation, including online; especially Arabic content.