A highly skilled Marketing and Product Development professional with more than 15 years of combined retail, sales and marketing experience. I have strong skills in business development, channel management, brand development, product strategy and marketing.
Some of my key qualifications include:
- Marketing plan development and execution across a variety of media channels including in store merchandising, video productions, public relations strategy (i. e. satellite media tours, internet blogs, and magazines), Trade Events (i. e. Fashion Week), CRM and internet promotions.
- Proven ability to build new and existing businesses through competitive analysis, strategic sales planning and relationship management.
- Management of cross functional teams including sales, trade representatives, engineering, quality, production and legal to achieve launch schedules and cost targets.
- Channel management designed to create product differentiation, generate new revenue opportunities and maximize product life cycles