Experts & Consultants Available to Talk Now

For investors, consultants, analysts, entrepreneurs, lawyers, researchers, operating managers, recruiters...

Expert Profile

Zintro ID: *****-*****
expert picture

I am an integrated marketing and public relations specialist with more than 12 years of progressive experience creating and executing multi-platform advertising, branding and public relations strategies for national magazines and high-end/ luxury fashion and home retail brands. With a Masters in Integrated Marketing Communications from Northwestern University, I began my marketing career in the magazine industry where I was a Sr. Merchandising Manager at Marie Claire and a Marketing Director for ELLE and ELLE DECOR. With six years of RFP experience behind me I left the magazine world to pursue opportunities in retail marketing where I was the Marketing and Public Relation Director for Intermix and Pierre Deux. My most recent professional accomplishments include launching and managing Pierre Deux’s VIP client program and launching and directing the social media program for ***** , Pierre Deux’s , online-only, home décor boutique. I have a passion for creative thinking, internet strategy and consumer behavior, especially as it relates to fashion & beauty brands. I mix all of the ingredients listed above to create innovative marketing programs and partnerships with the objective of making the brand stand out from its competition and in return, generating sales and providing the customer with a unique experience.

 
-

Account Director, Meredith Digital, June 2011 to Present, Media Company

Northwestern University, Masters of Integrated Marketing Communications Graduated December 2001

CONSULTANT-WEBSITE REDESIGN & CONTENT DEVELOPMENT July 2011
ONE ROCKWELL for Ultra Diamonds, New York, NY

• Develop a high level digital marketing strategy to increase online revenue by at least +20% focusing on merchandising, online marketing tactics, branding/positioning, and content development

CONSULTANT-WEBSITE REDESIGN & CONTENT DEVELOPMENT May 2011 – August 2011
Architectural Digest, New York, NY

• Research and analyze Architectural Digest's competitive set—international, national, and regional print and online editions—based on target audience, design, content, features, and functionality
• Present recommendations for content that is concise, relevant, and engaging to drive readers to their specific area of interest
• Present results in a comprehensive creative brief to communicate editorial’s vision to Condé Nast Digital

FREELANCE MERCHANDISING MANAGER March 2011 – April 2011
OK! Magazine, New York, NY

• Develop, write, and execute added-value programs for current and new advertising partners
• Develop online marketing and social media extensions for OK! Magazine’s signature programs

  Expert Terms & Conditions   Expert Guidelines

 

 

Industry Sectors    Geographic Regions    Investment Asset Classes    Professions    Hot Areas   Research Disciplines    Directory