Having started my professional media career at early twenties and armed with an MBA specialized in Marketing, I have worked my way up in life by associating with various reputable companies in the fields of Advertising, Media, Entertainment, Radio and Broadcast. I am a versatile professional, manager and strategist and a self-motivated entrepreneur with over 16 years experience in Brand Servicing and Planning, Marketing, Business acquisition and Research. I am always eager to discover and unravel creative and unique solutions and innovations to the brands that I am associated with.

I tasted success leading and executing some popular advertising campaigns right from strategy to implementation. I was associated with strong media brands in the past – Nava Bharat Group of Publications, Indo-Japanese Advertising agency - Hakuhodo Percept, European Advertising agency - EuroRSCG Worldwide, Largest read newspaper group of India - Bhaskar Group of Publications, Leading production house - Padmalaya Telefilms-Gemini TV, and Top rated television channel - SONY Entertainment Channel. I was also on the boards of the Indo-South African Radio Company – Primetime Kagiso Pvt. Ltd. and with one of India’s leading Animation studio Dawsen Infotech Pvt. Ltd. for its various animation projects.

I was a member of the team which helped turned around Sony MAX TV, while building it # 1 position in India. His work has also won several awards including an “Effie Award” and “Promax Award”

My passions include traveling, music and photography.

I am now Head - Brand Services and Account Planning for Media ***** ***** overseeing all 3 verticals of the business – a. Marketing & brand Strategy, b. Activation (BTL & Events) and c. Production (TVC, CorpFilm & Television content) before my successful stint with US based Multinational Consumer Research company Bare International, where I headed company’s operations in India & Middle East.