Martin Testa, CEO of Nobelmantrich, is a consultant, and researcher in the area of emerging market multinationals (Emerging Giants). Since 1989 he has been involved in projects with market leading companies with such names as: HSBC, IBM, Citibank, Shell, Cemex, 3M, Etisalat, Nestlé, Swatch, Nike, Benetton, Del Monte, Kellogg’s, Heinz, Lego, Microsoft, Piaggio, Olympic, Moody, Diageo, Nettingsdorfer –Smurfit and Emirates among others. He is CEO of Nobel Mantrich Ltd., an international strategy consultancy firm (www.nobelmantrich.com) and Chairman and Founder of the Global Emerging Giants Network (GEGN), a global community tracking, researching and benchmarking global strategies of corporations from emerging countries that are rapidly becoming successful multinationals: The likes of Huawei, Rusal, Orascom, Sasol, Tata, Mahindra and Brasil Foods. GEGN then disseminates valuable insights about such corporations through publications, conferences, seminars, workshops and programs.

Martin is a lecturer in Global Strategy at the Maastricht School of Management in The Netherlands. He has been involved in training, research and consulting projects in Maastricht, Shanghai, Haikou, Cairo, Sharm El Sheik, Malta, Ho Chi Minh, Dhaka, Kuala Lumpur, Jakarta, Lima, Arusha, Lilongwe, Jeddah and Riyadh amongst others.

His focus on Emerging Giants led him to submit papers at such conferences as the World Business Congress, The International Management Development Association Conference. His current book publishing projects are related to Emerging Giants and their impact on Global Business and Corporate Strategy. Martin Testa heads the Linkedin Group Network in the area of Emerging Giants Strategy.

Martin Testa provides consultancy, training and research in the areas of:
1) Emerging Multinationals Strategy
2) Family Business Governance and Corporate Governance
3) Global Strategy and Corporate Strategy
4) International Marketing
5) Strategic Marketing
6) Marketing of Services