Graduated in Business Studies and MBA from Nottingham University, UK , specialized in Retail Strategy and ***** Management.
Paula has a 20 years International Management Career (10 years in UK and 10 years In Belgium, managing Europe). During her Career Paula has managed Retail Sales Operations for Marks & Spencer (9 years) has been the European Head of Retail Strategy for Electrolux , the No 1 Home Appliance Manufacturer. She went on to become the Strategic Director for European Sales Operations covering Business Intelligence, ***** Account Management Consumer Insight and High Powered Sales Training for managing large customer accounts across the world. Paula is currently the president of ***** ***** ***** , specialised in Retail Training and development and author and publisher of 7 books on retail.

Her Specialities: ***** Account Management ( customer selection, customer retention, strategic account management, category management, negotiation), Retail Management ( consumer profile, conversion rates, sales training merchandising, Retail Key Performance Indicators, retail strategy)