Expert Profile
Innovative sales and business development professional with combined experience impacting corporate performance through skilful development, enhancement, and orchestration of high level projects and marketing campaigns for top-tier hospitality organisations.
Driven to achieve profit goals and maintain performance through enhanced relationship building and account management expertise. Innovative sales management and diverse branding experience aligned with internationally-dispersed corporate goals.
Broad background in ***** and restaurant hospitality sales, capable of identifying key decision-makers and aligning service offerings with identified needs, having effectively served within all aspects of account relationship.
High level strategist, able to utilise diverse industry knowledge to build relationships and affect change throughout entire project lifecycle.
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SpecialtiesExtensive sales, marketing, personnel management, and training experience with cross-functional teams. Areas of expertise:
Relationship Building • Banquet Sales • Marketing • Executive Management • Corporate Strategy
Hospitality Management • Account Management • Customer Retention / Cultivation • Advertising
Business Development • New Market Launch • Maximise Profit Potential • Team Building
Direct / Indirect Sales • Competitor Research / Knowledge • Needs Assessment
COMMERCIAL DIRECTOR Edit PENTELIKON GROUP OF COMPANIES
December 2010 – September 2011 (10 months) Athens - kifissia
Lead team of 16 in sales, marketing, and banqueting.
Develop strategies to increase profitability and effectively change corporate strategy of entire group, focused on reorganization and enhanced product / service offerings. Focused on increasing brand awareness and repositioning group in local market following economic issues that damaged reputation of group within public profile.
Developed market entry strategy and effectively positioned group to capitalize on European markets in addition to Greek leisure and corporate business markets.
Construct initiatives to increase sales in leisure and corporate sectors, as well as catering / banquets.
PENTELIKON ***** & SUITES
PENTELIKON ESTATE
PENTELIKON CATERING
PIERONE
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DIRECTOR OF SALES Edit HELIOS *****S & RESORTS - Grand Resort Lagonissi Privately Held; ***** employees; Hospitality industry
February 2001 – November 2010 (9 years 10 months)
Led sales and marketing efforts for all *****s and resorts in group, including Grand Resort Lagonissi, Elounda Beach, Elounda Bay, Nafplia Place, Amphitrion *****, Kalimera Kriti, and Kernos Beach.
Developed and implemented sales strategies to increase profit and customer satisfaction for *****s throughout group, maintaining specific interest in Grand Resort Lagonissi. Constructed commercial sales program from conception to implementation, developing sales infrastructure, and expanding into new markets, leading team of diverse sales personnel.
Increased revenue and developed target market strategy, instilling territory management guidelines and constructing incentive programs.
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