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A recognized leader in both established corporate and start-up ventures. Over 25 years expertise in marketing, executive management, business development, strategy and product ideation & development. Focused primarily in the areas of consumer products, biotechnology, nutraceuticals, functional foods and human nutrition.

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Advana Science, Inc. Chief Executive Officer, Director
Natrol, Inc. Vice President Marketing & Product Development
Galileo Laboratories Vice President Marketing
Weider Nutrition International Senior Vice President Marketing
InterHealth Nutritionals Director of Marketing
Copernican Associates LLC Founding Partner of this integrative consulting practice with clients in pharmaceuticals, packaged goods, retail, nutrition, biotechnology and sustainability.

• Two-time recipient of Price Waterhouse’s “Up & Comer” achievement award for advertising. 1988,1991.
• Contributing writer for various publications including Nutraceuticals World, Frozen Food Age, Health Foods Business, Supermarket News and Gourmet Retailer.
• Guest speaker at various industry conferences including:

Leighton, P. 1997. “Who Are Your Consumers & How Do You Influence Them: An Overview of Consumer Trends and Tools to Increase Sales”. SupplySide ‘97, Scottsdale, AZ, November 7, 1997.
Leighton, P. 1998. “Marketing Anti-Aging Products to Emerging Consumer Demands”. The 2nd Annual Scientific, Marketing and Regulatory Symposium on Anti-Aging Nutraceuticals, Anaheim, CA March 16, 1998.
Leighton, P. 2001. “Exploring Opportunities in the Evolving Nutraceuticals Market: Where Is the Industry Heading”. NutriMarket 2001, San Francisco, CA, February 26, 2001.
Leighton, P. 2001. “Nutritional Products: Trends & Opportunities”. Trend Tracking: Identifying and Leveraging Emerging Consumer Trends, Santa Monica, CA, May 17, 2001.
Leighton, P. 2001. Keynote: “Wellness in America: Functional Foods & the New Nutrition Paradigm”. 4th Annual Functional Foods & Beverages Conference, Chicago, IL, April 23, 2001.
Leighton, P. 2001. Workshop: “Developing A Successful Marketing Plan for Your Functional Food”. 4th Annual Functional Foods & Beverages Conference, Chicago, IL, April 23, 2001.
Leighton, P. 2001. Workshop: “Developing A Successful Marketing Plan for Your Functional Beverage”. Functional & Wellness Beverage Summit 2001, Orlando, FL, November 12, 2001.
Leighton, P. 2001. “The Fluid Dynamics of the American Beverage Consumer: How Beverages Got Functional and What’s Next”. Functional & Wellness Beverage Summit 2001, Orlando, FL, November 13, 2001.
Leighton, P. 2001. Panelist: “An A-Z of Marketing Functional Beverages”. Functional & Wellness Beverage Summit 2001, Orlando, FL, November 14, 2001.
Chairman, Weight Loss Foods & Supplements, Chicago, IL, February 26-27, 2002.
Leighton, P. 2002. “An Analysis of the American Weight Loss Consumer Market”. Weight Loss Foods & Supplements, Chicago, IL, February 26, 2002.
Leighton, P. 2002. “An Overview of the Functional Beverages Market”. Functional & Wellness Beverages 2002, San Francisco, CA, April 30, 2002.
Leighton, P., Raidy, S. 2002. Workshop: “New Paradigm Marketing: ABlueprint For Successfully Launching & Marketing A Functional Beverage”. Functional & Wellness Beverages 2002, San Francisco, CA, April 29, 2002.
Leighton, P. 2002. “The Emerging Soy Opportunity: American Consumer Market Past, Present & Future”. Bringing Soy Products Into The Mass Market: Best Practices, New Orleans, LA, May 1, 2002.
Chairman “Developments in the Functional Food & Beverage Arena”. SupplySide East 2002, Secaucus, NJ, May 7, 2002.
Leighton, P. 2002. “Who is the Sports Nutrition Consumer”. Sports Nutrition 2002, San Diego, CA, June 26, 2002.
Leighton, P. 2002. “Understanding the Dynamics of the American Weight Loss Consumer Market”. Weight Loss Foods, Dietary Supplements & Meal Replacements, Chicago, IL, July 11, 2002.
Leighton, P. 2002. Workshop: “Effective PR & Communications For Functional Products”. Weight Loss Foods, Dietary Supplements & Meal Replacements, Chicago, IL, July 12, 2002.
Leighton, P. 2003. “Functional Food & Beverage Development: What Makes It Work and Why”. Nutraceuticals Summit 2003, San Francisco, CA, July 30, 2003.
Leighton, P. 2004. “Condition Specific Marketing Approaches”. Nutracon 2004, Anaheim, CA, March 4, 2004.
Leighton, P. 2004. “Understanding the Dynamics of the American Weight Loss Consumer”. Nutraceuticals Summit 2004, Chicago, IL, April 28, 2004.
Leighton, P. 2004. “Malnutrition of Affluence: The Role of Functional Foods”. Functional Foods & Beverage Forum 2004, Orlando, FL, October 26, 2004.
Leighton, P. 2005. “The New Marketing Paradigm: Functional Foods & Beverages”. Marketing Functional Foods & Beverages 2005, Miami, FL, November 15, 2005.
Leighton, P. 2008. “Emerging Science in Cognitive Health and Nutraceuticals Opportunities”. SupplySide East 2008, Meadowlands, NJ, April 29, 2008.
Leighton, P. 2008. “The New Era of Functional Foods: Where Science Meets the Market”. Vitafoods 2008, Geneva, Switzerland, May 7, 2008.
Leighton, P. 2008. “The Biotech Solution: Late Breaking Science in Nutraceutical Cognitive Health”. SupplySide West 2008, Las Vegas, NV October 24, 2008.
Leighton, P. 2009. “Cracking the Cognitive Code: Biotech Delivers Advanced Compounds”. SupplySide East 2009, Meadowlands, NJ, April 28, 2009.
Leighton, P. 2009. “The Future of Functional Foods: Biotechnology, Genomics and the Application of Science”. Vitafoods 2009, Geneva, Switzerland, May 6, 2009.

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