May 2002 – Present
Runeware Integrated
Executive Director
Based in Colombo, Sri Lanka*****

WORK PROFILE

• I am responsiblefor key accounts like Cisco, Intel, SAP, Symantec, Novell, Sun Microsystems, Sony Ericsson, Bosch, BMW, Hyundai, Deutsche Bank, HSBC, Unilever,
• Managing 5 Direct reports and a total staff strength of 79 (Technical, Production and Services)
• Identify and direct the development of promotional strategies, including the proposal, invitations, advertising, publicity, contests, promotional merchandise, sales promotions, packaging, and even personal appearances
• Detailed budget management and analyses
• Overseeing all F&B requirements and unique or exclusive produce procurement
• Ensure correct implementation of site plans and thorough site inspections
• Identify potential challenges to a successful event and choose appropriate solutions by using efficient planning scenarios
• Conduct mid- and post-event evaluations
• Analyze and ensure correct implementation of professional registration, admission procedures, security, and protocol
• Oversee the implementation of public relations strategies

ACHIEVEMENTS

• Entry and market consolidation strategies for SAP’s ERP solutions, managed end to end concept, design, online, creating awareness and leads for the products. Created a lead funnel of USD 300Mn through successful events giving a continuous revenue stream from consultancy and an increase in top tier client site installations from one in 2002 to more than 28 at present.

• Successfully managed Intel Chairman, Craig R. Barrett’s maiden Sri Lanka event (the first and only high profile IT delegate event in Sri Lanka to date) by ensuring smooth functioning of all event parameters from operations & technical to client servicing & ad-hoc reqs management. This function was followed by the largest telecom provider in Sri Lanka, SLT signing a land mark deal worth over USD 100 million with Intel for their proprietary Wimax broadband technology.

• Conceptualized, designed and produced Audi’s new A4 launch in Sri Lanka, the first time pyrotechnics was used indoors at a 5 star venue (Hilton). This lead to all the cars being presold thus increasing revenue to the local agent by 200%.

• Successfully managed the launch of the BMW 3 series E90 creating better brand impact for the BMW than rival Mercedes Benz leading to the sale of all the ex stock within 1 month.

• Brand architect for niche market exclusive Salon & Spa, Crown along with all associated communication, Integrated, ATL, BTL, TTL, provided valued market insight and consumer behavior advice to client. Crown is now the leading up market boutique salon in Sri Lanka with average consumer spend exceeding $150.

• Conducted vertical specific, client wish list RSVP and Response activities for Cisco, Symantec, BEA Systems, Novell, Veritas, IBM, Intel, Deutsche Bank, SAP that consistently delivered above the minimum audience acquisition guarantee for the events on every occasion from 2002 to present

• Built own start-up integrated services from the ground up with only $50 and an old computer, within a year successfully increased revenue to $150,000 and a client base of 10.

• Finalist out of 175 participants in Shell’s Livewire Young Business Start-Up Awards in 2004

Embry-Riddle Aeronautical University - Aviation Business Administration

I currently have two green investment projects seeking investors. One is a garbage free packaging product that is 100% biodegradable and a direct replacement for styrofoam and the other is a coconut pith and fibre extraction machine that is 10x more efficient than anything on the market.

Both these inventions have won awards at WIPO awards in Geneva and require initial stage funding ranging from $500,***** Million.

Interested parties may contact me for further discussions.