Expert Profile
Enterprising marketing executive with deep domain knowledge of advertising, direct marketing, ecommerce, digital, interactive and integrated marketing. Super strength in generating revenue in marketing channels, marketing strategy & tactics, marketing management, content development and quality systems for marketing and communications. Industry experience in broadcasting, marketing services, retail automotive brand and dealership, promotional products, e-learning, industrial, small business and non-profit.
In transition
Magnets USA, Roanoke, VA
Marketing Manager (*****)
Formulate overall marketing strategies and tactics. Guide creative development of marketing communications. Direct implementation of marketing activities in direct mail, email, ecommerce, SEO, SEM, social media, telesales, mail/phone order catalog, literature, collateral, promotions, trade shows and marketing partnership programs. Develop and launch new products. Test and measure marketing program outcomes. Generate $10mm in profitable sales in e-marketing channels. Drive millions more in direct mail, catalog and telesales.
BBDO Worldwide/Ross Roy Communications
880 West Long Lake Road, Troy MI
Senior Vice President (*****)
Supervise sales and project management activities of a team of 24 professional level account managers. Strategic and tactical leadership for DaimlerChrysler Customer Connect and Owner Management programs. Administration of multi-billion dollar DaimlerChrysler incentives and rebates program. Financial and resource management for 5 business units generating $50mm in annual revenue. Officer of the company and member of the executive management team.
Manage day-to-day operations for Ross Roy Communications, a $50mm multi-channel marketing services agency. Formulate and implement marketing strategy and tactics for brand and corporate groups at Chrysler Corporation. Instrumental in the doubling and re-doubling of agency revenues by adding direct marketing, database management and marketing research service lines.
RKO/Baton/Moffat Broadcasting Companies
Production Manager/Technical Producer/Writer (*****)
Technical production of live radio broadcasts. Write and produce radio programs and commercials. Manage day-to-day operations of audio production department. Member of elite team of broadcast management specialists responsible for launch of new corporate radio stations.
Honours Bachelor of Commerce, Business Administration - 1980
University of Windsor
Windsor, ON Canada
Bachelor of Arts, Psychology - 1977
University of Windsor
Windsor, ON Canada
Developed and presented enterprise Customer Relationship Strategy for Toyota Canada on behalf of Saatchi & Saatchi, Toronto.
Developed and managed implementation of direct mail incentive and dealership training program for Industrial Products division of Caterpillar, Inc. on behalf of Creative Logic in Peoria.