Expert Profile
I am an Executive level Product Development and Marketing, ***** s Industry professional specializing in prepaid and credit card products (Corporate, Business and Consumer). I am seeking a role developing innovative ***** products that will utilize my experience which includes roles in:
• Product Development
• Project Management
• Business Development/Sales
• Strategic Planning and Marketing
• Financial Analysis
• Relationship Management
• Customer Acquisitions
• Crisis Management
My prior position in Finance, Card Product Management, Card Marketing, Sales and Strategic Planning have given me a broad based understanding of ***** products and allows me to contribute at multiple levels within an organization. These roles have allowed me the chance to work the complete spectrum of the product and customer life cycle and know the importance and potential pitfalls of each step along the way. On the product side, my experience ranged from product conceptualization to launch and on the customer side sales/marketing strategy development to account management and growth. Many of my roles have focused on launching new products in entrepreneurial environments and working on cross-functional teams.
These experiences have given me the understanding of a product’s value proposition and the importance of connecting with consumers to drive product usage and customer engagement. I also know these must be balanced with operational efficiency and profitability. Developing new and innovative products requires an individual that has this wide perspective to build a platform that has the best chance for success. I have a strong work ethic, enthusiasm for taking on a challenge, and the desire to be part of winning team that creates cutting edge ***** products.
AURORA FINANCIAL SYSTEMS, INC. (*****)
SVP – Business Development - Create and implement prepaid card marketing strategies, establish new business partnerships, develop new prepaid card products and identify and institute new card distribution channels.
TOYS”R”US, WAYNE, NJ (*****)
Manager Credit Card Program - Provided management and direction to program marketing, accounting and operational activities in support of overall program goals and day to day operations.
CAPITAL ONE, RICHMOND, VIRGINIA (*****)
Director Business Development Prepaid Card Programs - Developed, implemented and managed strategy and sales of the Capital One Paycheck Debit MasterCard Program. Worked with a cross-functional support team covering all aspects of prepaid and debit card products to assist with program design, marketing, partner relationship management, P&L oversight, project management and implementations efforts to drive product success in the marketplace.
HSBC USA, BRIDGEWATER, NEW JERSEY (*****)
Manager Prepaid Debit Card Programs - Taxpayer Financial Services - Developed, implemented and managed all aspects of prepaid debit card programs including program design, marketing, partner relationship management, P&L oversight, project management and implementations.
JP MORGAN CHASE BANKING CORPORATION, NEW YORK, NEW YORK (*****)
Vice President - Credit Card Program Management and Product Development Credit Card Division (*****) Consumer Card Acquisitions and Relationship Management: Managed Consumer Agent Bank Alternate Channel Acquisitions, Loyalty/Activation Programs, Client Relationship Management, Service Group Liaison and Advantage Credit® Program Manager
New York University - Stern School of Business (MBA - Finance in 1994)
Hobart College (BA - Economics in 1987)
Consulting for EDS helping to develop affinity consumer credit programs and payroll card programs (*****)
Consulting for EvoSpend developing consumer focused prepaid card programs leveraging a unique rewards program and mobile technology to build the cardholder value proposition (2010)