I have 15+ years of marketing and advertising experience on both the client and agency sides of the business, and have worked in marketing/operational roles at two venture-backed startups as well as at publicly traded companies.

I began my career in Management Consulting and Business Development, and have spent the last decade developing a pragmatic, disciplined, and metrics/ROI-driven approach to both offline and online marketing.

I have expertise in the following practice areas:

• Messaging and branding (research and synthesis of key marketing messages, and execution in Website development, online advertising, print, outdoor, radio/TV, direct mail)
• Online marketing, media buying, and analytics (SEO/SEM, Online Display Advertising, Affiliate Marketing, Online Video Advertising, Social Media Marketing)
• Direct Response Television and Radio (creative development, media buying, drive to phone/web, call center scripting and metrics, analytics and optimization)
• Multi-channel Demand Generation and lead nurturing programs
• CRM and lifecycle marketing


I have significant experience in the following verticals:

• Education
• Television (distribution, advertising/targeting, and content development)
• Direct Response Industry (Long form products as well as short form)
• E-Commerce
• Consumer Goods
• Enterprise Software
• Health and Wellness
• Connected Media Players (Over the top set top box market)

Based in Los Angeles, I am a magna cum laude graduate of Harvard University with an MBA in Marketing and Technology from The Anderson School at UCLA where I am also a Guest Lecturer.