Sheldon ***** is President of ***** Media, ***** , a media management company. He has held senior media positions at Vitt Media International, Dentsu/Young & Rubicam, Ted Bates and J. Walter Thompson. In 1990 Shelley developed a media consulting practice providing strategic media planning, buying and research services for both advertisers and agencies.
Shelley's 35+ year media/marketing career translates into diverse planning and buying experience. His areas of expertise extend into syndication, network television, local television, radio, consumer and trade print and electronic/emerging technologies. Some of his vast account experience includes Nintendo, Canon Cameras and Office Equipment, Warner Lambert, Colgate Palmolive, Dow Consumer Products, Merrell Dow Pharmaceuticals, McDonald's, MACY's, Hair Club For Men, Borden Foods, Super Kmart Centers, Dollar Rent A Car, Melitta Coffee, Canyon Ranch Spa & Wellness, Walt Disney Swan/Dolphin Hotels, Marriot (Mexico/Caribbean), Seminole Hard Rock Hotel & Casino Hollywood & Tampa, FL), Clearwater/St. Pete CVB, Panama City CVB and Fisher Island.
Career highlights include national introductions of Listermint Mouth Wash (Warner Lambert), Canon Personal Copiers (Canon USA), and Seldane Antihistamine (Merrell Dow). Shelley was also responsible for clearing The Dow Senior Tennis Tournament on National Cable for two consecutive years as well as US Syndication of Polka Dot Door on behalf of TV Ontario. In addition he has served on a number o ***** ; CAB Local Measurement, SMRB/MRI Comparability Study and National Association of Broadcasters Study on Commercial Clutter. His knowledge and insight puts him in high demand for speaking engagements at advertising clubs and industry seminars throughout the country. He has been chosen for inclusion in the First Edition of Whose Who in the Media and Communications ***** .
Media is an area constantly challenged by clients to demonstrate advertising dollars are being invested wisely, with the onus on the media professional to make sure this in fact is happening. Factor in issues such as emerging technologies (new media) and the equation becomes even more complex. Strong creative continues as a critical element of any marketing campaign but more and more it is how communication budgets are expressed that seem to have the greatest impact on sales.