Executive with background in corporate management, social/market research, training, and marketing on international level. Devises and executes actionable plans for growth, fusing management consulting and corporate leadership experience with expertise in advanced research methodologies to drive consumer engagement, image, and industry position.

Corporate Governance Strategist adapting to industry ***** , delivering innovative service/product solutions, and steering bottom-up approach for positive change. Excels in policy development, corporate/legal affairs, and government relations.

 Engaged to reposition Pakistan’s oldest heavy engineering company during ship building industry downturn; propelled revenues ~$24M (Rs2B) by reorganizing sales/marketing, forming strategic team, generating new marketing material, overhauling SOPs, re-shifting functions, and prospecting competitive product/business opportunities on a global level.
 Formulated strategies to source quality raw material and equipment and machinery from various sources and getting permissions and concessions from relevant national and international organizations for the only seamless pipe manufacturing concern of Pakistan. Developed indigenous and export market for this new industry wherein the sales touched the figure of ~$2. 4M (Rs2M) within first five years of its establishment.

Master of Business Administration, concentration in Marketing, Institute of Business Administration (IBA) – Pakistan
Bachelor of Law (LLB); Master of Science in Mathematics, University of Karachi – Pakistan
Fluent in English & Urdu; acquaintance with Arabic;

Partial Client List: Various shipping lines, manufacturers o ***** , cranes and other machinery and equipment, sugar and cement mills, oil &gas installations, power plants, pharmaceutical companies like GSK, Johnson & Johnson; Pfizer; Wyeth etc, f. m. c. g. manufacturers and marketers like Gillette; Philips; Sony, P&G; Reckitt Benckiser; Nestle, Coca Cola; Colgate Palmolive; and service sector like State Bank of Pakistan, City Bank, United Bank, Western Union, Shell, Caltex etc.

─ CAREER OVERVIEW ─
Deputy Managing Director I SMAR INTERNATIONAL PVT LTD [PAKISTAN] 2010 – 2011
- Oversaw corporate affairs, business development, human resources, training and upgrading the research team, advising field operations, data control/processing/analysis etc for the oldest market research consulting firm, of the country managing over 100-person team.

General Manager | CENTER FOR STATISTICAL RESEARCH [SAUDI ARABIA] *****
 Held P&L accountability for $2M (SAR7. 5M) in annual revenue, heading corporate governance, staff training, client acquisition, and market research project management; expanded to 40-person staff boosting capacity and business potential.

Executive Director | OASIS INTERNATIONAL [PAKISTAN] *****
 Oversaw corporate affairs, human resources, daily business/field operations, data control/processing/analysis, and finance for large market research consulting firm, managing 90-person team.

Executive Director | GALLUP/BRB [PAKISTAN] – AFFILIATED WITH GALLUP INTERNATIONAL *****
 Supervised marketing, operations, client management, data analysis/interpretation, and reporting.
 Led up to 70 direct reports; interfaced with advertising agencies to establish marketing partnerships for products/services.
 Crafted client-side studies and research designs, creating and implementing plans along with developing research tools and sampling methodologies; executed qualitative/quantitative studies concerning diverse topics.

General Manager | HUFFAZ SEAMLESS PIPE INDUSTRIES LIMITED [PAKISTAN] *****
 Directed commercial activities, creating and rolling out sales/marketing strategies, handling budgeting, and driving sales/marketing team for manufacturing company; supervised a 10-person staff.
 Led relations with ministries as well as governmental and non-governmental organizations to maintain and improve industry position and gain new concessions; managed sales tax, customs, and insurance initiatives as well as legal responses.
 Steered raw material/equipment sourcing, identifying alternative suppliers and leading procurement team for import activities and local purchases, inventory management, and budget controls; developed and instituted purchase plans/policies.

Corporate Secretary | KARACHI SHIPYARD & ENGINEERING WORKS LIMITED [PAKISTAN] 1984 to 1990
 Managed corporate, legal, and government affairs for ship building/repair and heavy engineering corporation, overseeing commercial transactions as well as participating in large scale negotiations and collective bargaining agreements; established MIS and legal/ technical library.
 Liaised between company and ministries, including Ministry of Communication, to ensure compliant organizational management; administered corporate governance, developing or approving rules, regulations, policies, and procedures.

Marketing/Commercial Manager: Appointed to newly-created role to aid company in diversification, identifying new business and product opportunities as well as advising senior management in corporate marketing objectives and ***** itary Service: Served in Pakistan Navy and took early release as Lieutenant Commander.

CAREER HIGHLIGHTS Over 35 years of professional experience in Corporate Management, Industrial Marketing and Marketing Research. This period includes about 25 years at senior management positions in government organizations, semi-government autonomous bodies and private sector companies in manufacturing and service sectors in the country and abroad.
TARGET POSITION A strategic decision and policy making assignment with freedom to work, wherein the experience and capabilities can be utilized for the benefit of the organization.

EXPERIENCE

Corporate Management & Marketing Research


















Industrial Marketing










































Corporate Management


















Management & Training








Educational
Deputy Managing Director I SMAR International Pvt Ltd, Karachi Pakistan
• Trained, re-organized and revitalized the research team and re-introduced the organization in the market.
General Manager - Center for Statistical Research [CSR], Riyadh, Saudi Arabia
• Re-organized/ reshaped and promoted the outfit as a full-fledged marketing research organization.

Executive Director - Oasis International, Karachi, Pakistan
• Head of the Operations and Corporate affairs of the Organization controlling Human Resource, Field operations, Data Control, Data Processing and Analysis, ICT Admin and Finance Functions
• Head of Business Unit dealing with Customized, B2B , Media and Continuous (Tracking) researches

Executive Director - Gallup/BRB, Karachi, Pakistan
• Overall administration of the organization, control & management of all marketing research activities and maintaining of clientele
• Established and ran Diary based Television Audience Measurement [TAM] and Consumer Panel services. Set up the panel and test run of ‘PeopleMeter’ based TAM Service
• Took over Adtrak, TV Ad Monitoring service from previous owners and revamped it and ran it under Gallup’s umbrella





General Manager Commercial - Huffaz Seamless Pipe Industries Limited, Karachi, Pakistan
[Huffaz Seamless Pipe Industries Ltd is the only concern in the country manufacturing seamless pipes. It has a staff of about 700 technical people and in 1993 its revenues touched around US 2. 4 Million within five years of its inception. ]
• Explored alternate and more efficient sources of raw material and other equipment.
• Supervised buying teams for imports and local purchases, stock controls, budget controls,
• Evolved and implementing purchase planning, policies and budget.
• Monitored external environment directly and indirectly affecting the company.
• Liaison with ministries and other governmental and non-governmental organizations like Central Board of Revenue, National Tariff Commission, Chambers, Associations, etc. for protecting the industry and getting new concessions etc. ,
• Monitored Excise, Sales tax, Custom duties, and Insurance affairs.
• Evolved and implementing sales and marketing policies, plans, budgets, etc.
• Found new markets and customers and possibilities of diversification into fresh fields.
• Supervised and trained sales and marketing teams and looking after quality control, customer grievance handling, credit control, stock levels, export, agency agreements, etc.
• All legal work arising out of above activities.

Manager Marketing / Corporate Secretary – Karachi Shipyard & Engineering Works Limited [KSEW]
Joined KSEW as its first Manager Marketing and was subsequently promoted as Corporate Secretary.

Manager Marketing - KSEW - *****
[Karachi Shipyard & Engineering Works Ltd is the oldest premier heavy engineering workshop of the country engaged in ship building, ship repairs and manufacturing o ***** and equipment like water / fire tube boilers, luffing / overhead cranes etc. It has built ships for local and foreign clients like China etc. It has a technical work force of about 5000 workers and about 200 graduate engineers].

Job highlights & Responsibilities - Manager [Marketing/Commercial] KSEW
• First incumbent of the post, created to design and launch an aggressive diversification program to face the worst ever slump in ship building industry (was given the special assignment of reorganization of entire KSEW in view of shift in activities resulting from the said diversification. Updated Standard Procedure Orders in view of reorganization, reallocating duties, responsibilities and authority of each billet and flow of information thereby).
• Assessing the potential of the facilities and expertise of the Company and locating possible avenues of diversification / new activities / new products.
• Advising the Management about the corporate marketing goals, policies, plans, strategies, etc.
• Achievement and implementation of marketing policies, plans, strategies, targets etc.
• Training and reorganizing sales and marketing department to take on the new responsibilities.
• Setting up a dealer / agency network to represent KSEW in various sectors.
• Grievance handling of customers.
• Negotiations and finalization of agreements of major contracts

Job highlights & Responsibilities – Corporate Secretary
• Liaison between Ministry of Communication, the Chairman and Directors of the Company and other concerned Ministries with the Management of the organization.
• Corporate legal requirements ordained in Companies Ordinance 1984, including monitoring of all pledges, hypothecation and mortgages of the Company assets.
• Preparation of Developmental plans and submission of Planning Commission Form-I / II / Summaries to Economic Coordination Committee of the Cabinet and to other forums.
• Handling legal affairs of the Company arising out of its commercial transactions and other personnel / industrial relation affairs. Participation in negotiations of all big purchase / sale contracts and with Collective Bargaining Agent representing the labor force and with associations of supervisors and officers.
• Monitoring corporate structure of the company. Framing and updating of rules, regulations, policies and procedures for day-to-day administration and implementation of the same. Overseeing the O&M and M. I. S. cells and technical Library of KSEW.
• Career planning of officers. Foreign, local and in-house training of officers and supervisors.
• Worked as Secretary to the Sub-Working group on ports, Shipping and Inland Water Transport, constituted by Planning Division, for putting forward proposals, and recommendations for following five year plan ( ***** ) and the perspective plan period up to year 2006


Pakistan Navy – [Deputed to KSEW 1984 to 1987]
Vice Principal, Pakistan Navy Cadet College, PNS RAHNUMA
• Responsible for general administration, training and education of the cadets, managing logistic support and liaison with Karachi Boards for Secondary and Higher Secondary Education.
Training Coordination Officer, PNS HIMALIYA
Instructor Engineering School, PNS KARSAZ
Instructor /Training Officer Pakistan Naval Engineering College, PNS KARSAZ [now at PNS JAUHAR- BAHRIA UNIVERSITY). Updated the syllabi in view of technological advancement and new acquisitions.

Karachi University
• Associated as part time faculty member for teaching Master of Commerce classes.
• Technical Member of Karachi University Faculty Selection Committee
Institute of Cost & Management Accounting [ICMA]
• Associated as part time faculty member and conducted courses on Business Mathematics.
Institute of Business Administration [IBA] Karachi - Adjunct Faculty Member [taught Consumer Behavior and Advanced & Applied Business Research]
Bahria University - Adjunct Faculty Member [taught Management courses]

Skills



Languages



Current Address



References:
Command over MS Office and MS Windows- Working knowledge of SPSS & Quanvert - Well versed with presentation tools like PowerPoint & other office applications
Ex Experience in analytical judgments, data analysis and their interpretation and presentation of findings in conferences etc.

o English: Fluent (Both written & spoken)
o Urdu: Fluent (Both written & spoken)
o Arabic ; Acquaintance




Admiral NameemBeg Ex MD KSEW
Prof. A G Saeed ,