CURRICULUM VITAE

S. K. *****
Mumbai
INDIA

CURRICULUM VITAE


S. K. *****




ACADEMICS : SENIOR EXECUTIVE MANAGEMENT
PROGRAMME IN STRTEGIC MANAGEMENT
From Administrative College of India, Bella Vista
Hyderabad A++
2008 – 2009
POST-GRADUATE DIPLOMA 67%
IN BUSINESS MANAGEMENT (MBA) *****
With specialization in Marketing-
Jamnalal Bajaj Institute of Management Studies,
Mumbai.

BACHELOR OF SCIENCE- Physics, 54%
Chemistry and Mathematics, *****
Bangalore University.


PERSONAL DETAILS : Age 48, married, (having one son of 18 Years) Good
Health, willing to Travel and relocate anywhere in India.


PASSPORT NUMBER: F – *****
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STRENGTHS:
 Leadership
 Good understanding of Marketing Concepts.
 Competent in New Product Launches and Analysis.
 Excellent organizational skills, communication skills and a Good team player.
 Innovative and Creative.
 Self confident & Self Initiator.
 Responsive and Result-oriented.
 Vision Oriented
 Open Minded
 Sales Management
 Operational Management
 Strategic Management
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KEY FUNCTIONAL STRENGTHS:

MARKETING: - * Business to Business Marketing, Buyer Behavior Analysis, Customer Product Marketing, Customer Relationship Management-Channels/Service/ Service Projects, Concept Marketing, Marketing Analysis, Marketing Research Methods, Marketing Strategy, New Product Marketing, Service Marketing, Marketing Auditing, Data Management & Mining System, Competitive Strategy, Service Marketing, BSC and AOP.

MANAGEMENT AND ORGANIZATION :- * Implementing Strategy - Organizing to Compete, Industry and Competitor Analysis, Innovations in Management Thoughts and Practice, Leadership Development, Leadership for the New Challenges & Changes, Management Skills for High - Growth, Motivating and Managing Effective Performance, Strategic Management,
Organizational Change/ Multicultural Perspective, GEM Concept. PPIC (Raw Materials + finished products), Managing of ATL & BTL (P&L), Turnaround of Brands & Business.

STRATEGIES AND TACTICS: - * Brand Naming, Product Segmentation, Brand Positioning,
Product Portfolio, Pricing, marketing & Sales Operation Structure, Distribution, Sales Process & Systems, Marketing Plan & Budgeting, Sales Operation Training, Communication, Promotion, Franchising, brand Building, Customer Service & Complete CRM Systems.
SPACLITES :* General Management, Strategic Management, Strong and Visionary Leadership, Commercial Operations and Planning Management Turnaround Situations and Start-Ups operations, Business Development, In-licensing and Acquisitions Change Management Project Management, Sales, Advtg and Marketing Management Process Optimization, Sales Force Effectiveness , ustomer Relationship Management Interpersonal Relationship, R Projects and Initiatives Training and Development. International Marketing, B2B & PtoP Modules.
THERAPEUTIC GROUPS / SEGEMENTS HANDLED:

Alimentary & Metabolism, Diabetic Products, Gastroenterology, Gynecology, Pediatrics, Orthopedics, Cardiology, Cardiovascular, Critical care, Vitamins, Mineral Supplements, Tonics, Blood + B Forming Organs, Antianaemics, Dermatological, Anti – Invectives, Anti – T. B, Vaccines, Oncology, Respiratory, Pain Management, Prostaglandins’, Hospital Solutions, Surgical Products, usculo-skeletal System, Inhalation Therapy, nti –Asthma + COPD, Cough & Cold Products, Ophthalmological, Otologicals, Nutrition & Metabolism, Pain & Fever, Super Specialty Products, Nephrology, Dental Care Products, Surgical Implants, Sera + Biotech Products, Neutraceutical Products, PFS Products , Antibiotics (all dosage FFD), ncology & NeoPlastic Products, DermoCosmetics. Pharmaceutical OTC products, HRT Products.

WORK HISTORY

A) VICE PRESIDENT – MARKETING / SALES
BE Ltd. ,
(January 2006 to till date)

The Organization: The Company is a well known Indian Company, having
More than 55 years Operational experience and presence
With a turnover of Rs. 158 Crores, Ranks amongst top 60
Pharma Companies, as per the ORG IMS report. Its 5 top
Products are listed by ORG – IMS as top 300 selling . Brands in India. One of the top Companies in Biotech &
Vaccines / Sera, in India. It Commands an Ethical image in
The Medical Fraternity with strong presence in Pain
Management, Gastroenterology, Gynecology, Respiratory
Pediatric, Critical Care & Vaccines / Serum Products.

The Job : To Ensure Revenue Objectives on Monthly / Quarterly /
Yearly. At the same time Top line / Bottom line figures.
Operational control, distribution, Logistic & Supply Chain
Management, Commercial functions, PPMC / PPIC Dept. ,
Staff Recruitment/Selection, Marketing /Operational Functions, Brand Management, New Product Introductions
IR Related Issues, Cross functional Department Assist. ,
Strategic Applications, Training & Developments. As a
Profit Center Head (P & L).
• Target Achievement of + 112 % on Cumulative Basis.
• Weighted Average Growth Achieved is(CAGR)+ 19%
• Sales Value Collection is + 96 %. ( in any given month)
• Manpower Attrition reduced by 22 %.
• Improved Ranking in ORG – IMS Audit.
• Structured MIS System.
• Managing of Operational Team of + 500 People.
• International Business of Finished Formulation Products.
• Managing of Regulated & Non – Regulated International Markets.
• AMEA – Markets Covered.
• International Business / Exports of Rs 28Crs in 3yrs.
• Rural Marketing Division (RMD) with 20% Contribution in the first year of Operation of ATL.
• Launched SPD in the Super Specialty Therapeutic Niche Segment – Oncology / Specialty Products


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B) GENERAL MANAGER - SALES / MARKETING
BDF INDIA PVT LTD. , (Beiersdorf)
(April 2003 to Decmber2005)

The Organization : The Company is a German Multinational Company which
Is well known in the Health Care Business, known
For its unique products and concept based
Products with a strong research base. Market
Leader in Specialty / Niche therapeutic segments.

The Job : To ensure top and bottom line figures,
Operational control of sales and marketing, recruitment of field staff, Export market Identification, new product launches, System developments, to assist cross functional dept. , Co-ordination between key depts. , Strategic Application and Management.
• Startup Operation in India. Launched Indian Business SBU.
• Turnover of Rs. 67Crs in 3 yrs.
• Growth (CAGR) is 27 % in 3 yrs.
• Launch of New SBU/ Startup Operations.
• International Business.
• Covered Regulated & Non – Regulated Markets.
• Revenue Generation of Rs 16Crs in 3 yrs- Exports / International Business.
• International Marketing of Branded Products.
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C) HEAD-SALES, PLANNING & OPREATIONS
INDOCO REMEDIES – KARE GROUP
(Jan 2002 to April 2003)

The Organization : The Group has a long history of over 5 decades in the
pharmaceutical business both in manufacturing and marketing of quality products and is supported by three state - of - the - art manufacturing facilities with WHO GMP. The company manufactures leading brands for top MNC and Indian companies.

The Job : Responsibility includes total operational Control of sales
and marketing functions, Productivity, system development and control, Distribution and C/F operation, CP, PPIC, PMT, New product launches, New specialty division,
Integration of sales and marketing and medical marketing, profitability analysis, strategic planning, Budgetary functions, MDP - Managers and Training programs.
• Increased MS% by 6 %. & Increased Growth by +12 %
• New Product Introduction.
• Consolidation of Existing Business.
D) GENERAL MANAGER (MARKETING)
MERCURY LABORATORIES LIMITED
(April 2000 to Jan 2002)

The Organization: Mercury Laboratories Ltd. is one of the leading manufacturers of Pharmaceutical products. The company has a wide range of product in Gynecological Specialty and child health care Segment. The company has strong presence of four decades in the IPM. The company exports these products to number of countries.

The Job : To plan & achieve financial parameters, increase in
Productivity PMR, Profitability (NPM), Brand Building, Introduction of New Products/ NCE, Proposal for Technical Collaboration and JVC, Budgetary activities for the financial year. Training, Development and Monitoring System, MIS for H. O. & field staff to optimize the expenses. Review of Distribution policy long term growth & profit to compete in new and developing Segment. Integration and Co-operation between Marketing and Sales functions.

• Launch of Women Care Division SBU.
• Increased Sales by +14 %.
• Improved Growth by + 16 %
• New Product Launches.


E) GROUP PRODUCT MANAGER
ALBERT DAVID LIMITED
(April 1998 to April 2000)

The Organization : Albert David Ltd. Is a nationally well known
Pharmaceutical Company which belongs to Kothari Group of Companies with diversified business in Jute mills, Textiles, Tea gardens, Phytochemicals, Machine Tools, Trading and Minerals etc. Albert David is a multi product organization - Formulations, LVP & SVP, Bulk Drugs, Medical Disposables and Herbal Formulations. The Company exports these products to a number of countries throughout the Globe.

The Job : Responsibility involves marketing plans, Group Product
Strategy planning & implementation. New product Planning & Launching Preparation of Sales Promotion plans and Activities. As a profit centre, Training programmes.


F) REGIONAL MARKETING MANAGER (INDIA)
BAXTER HEALTHCARE FAR EAST CORPORATION
(May 1995 to March 1998)

The Organization : Baxter Healthcare Corporation is a Transnational MNC and
Global organization, which manufactures and Markets high value healthcare products, ranked 150 amongst the global Fortune - 500 companies ranking. Well Known in the International / National Healthcare Industry and Markets.

The Job : Job responsibility involved strengthening Indian
Market, co-ordination with customers and dealers, Marketing plan, logistic support, new product launches, Budgeting and Sales Forecasting . To assist sales Team in Promotion of Products. Relocated in Sydney, to Cover Australian Market (worked for 18 months)

Skills Acquired : Wider exposure to National Market- in CVS and
Critical Care Products in International Markets
Marketing, Corporate Healthcare Market, Direct Marketing, Client / CRM / CSM, Servicing.


G) PRODUCT MANAGER
ASTRA ZENECA
(April 1992 to May 1995)

The Organization : ASTRAZENECA is a Multinational company, which is a
Well known for its research based products and European, Trans National MNC, markets its products in Respiratory, Pain Control, Cardio Vascular System and Maternal Healthcare Segments.

The Job : Responsibility involved preparation of groups
marketing and promotional strategy and plan, Brand paper, Analysis of In company - competitive brands - Market data, co-ordination with costing / Production / Purchase / PPIC / QC / FD / Medical Departments/ Training Programme, Launching of New Products (Four New Products), Brand Management, Field Working.

Skills Acquired : Concept marketing, Launching of New Products,
Traveling Symposia, Co-Marketing and Packaging, Creative Multimedia, Exhibition Display Materials.
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H) PRODUCT MANAGER
JUGGAT PHARMA LTD
(March 1989 to March 1992)

The Organization : Juggat Pharma is a division of Jagdale Industries, which
Is a multi division organization which manufactures and markets Pharmaceuticals, Bulk drugs, Liquor (IMFL), Food products, FMCG Products and Engineering Products?

The Job : Joined as Product Executive to look after the functions
Of Product Management and Training in totality. Marketing & Promotional plan, Budgeting and Forecasting, Co-ordination with advertising agencies and printers, Field working, launching of new products (6 New Products).

Skills Acquired : Exposure to All India Markets, Management skills, Copy
Writing, Designs, Seminars, Market Research and
Training, Display Materials.


I) AREA MANAGER / MEDICAL REPRESENTATIVE
CONCEPT PHARMACEUTICALS LTD. ,
(Jan. 1983 to February 1989)

The Organization : Concept Pharmaceuticals is a leading Pharmaceutical
Company which markets, Ethical formulation products, Bulk drugs, Veterinary formulations, Medical Electronics and Exports Formulation Products.

The Job : To promote and marketing of New Products, Dealer and
Stockiest Management, Retail Chemists Management.

Skills Acquired : Launching of New Company and products.


PROFESSIONAL TRAINING:

 Trained at South Asia C. V. G. Centre Bangkok in Critical Care Management.
 Trained at Pacific Rim Centre, Sydney (Australia) in Advanced Management. (Marketing / Launching of New products) – Pharmaceuticals Products


PROFESSIONAL WORKSHOPS:
 Brand Management
 New product Launches / Marketing


ACHIVEMENTS:
 One of the Promotional Material's concept, design and created by me won First Prize in display section in Big Bang Award - Instituted by Advertising Club of Bangalore Chapter.
 Award Winning film on Performance ***** PUTER AWARENESS : Dbase, WordStar, Ms-word, Power points, Excel
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PERSONAL INTEREST : Classical Music, Reading, Traveling, Quiz
(Participated in Acumen Quiz)


PROFESSIONAL MEMBERSHIP :
 Associate member of All India Management Association.
 Advertising Association of India.


PROFESSINAL ACHIVEMENTS:
• Three Times Winner of Chairman’s Award for Highest Secondary Sales – as a Medical Representative
• Eight Time Winner of Best Detailing Award
• Two Time Winner of Chairman’s Award for
All-round Performance for Highest Sales growth on All India – as an Area Sales Manager.
• Product Manager for the Year Award – New Product Launching – ASIA PACIFIC RIM.
• Excellence Award – Product Presentation, International ASTRA WEEK – Draco Sweden.
• Critical Care Training Programme at Bangkok – Thailand/ US. ( California)
• Worked in Australia for High Value and CVS Products – 18 Months.
• Golden Eagle Award – Best Performance in Pacific Rim Region. - Baxter HealthCare.
• Participated in PrestigiousAAPS (American Associations of Pharmaceutical Scientists) –
Annual Meeting and Exposition, November
11 – 15, 2007, San Diego CA, USA.
• Participated in PrestigiousAAPS (American Associations of Pharmaceutical Scientists) –
Annual Meeting and Exposition, November
16 – 20, 2008, Atlanta, GA, USA.
• Participated in PrestigiousAAPS (American Associations of Pharmaceutical Scientists) –
Annual Meeting and Exposition, November
15 – 20, 2009, LosAngales, GA, USA.
• Participated in PrestigiousAAPS (American Associations of Pharmaceutical Scientists) –
Annual Meeting and Exposition, November
14 – 18, 2010, Morial Convenention Center, New Orleans, Louisiana, USA
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COUNTRY WORKING EXPERIENCE: Australia / South Africa / East Africa /
Francophone (West) Africa, Nordic Region –
Europe, Far East Countries & Nepal, USA, both
Regulated & Non Regulated Markets.
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REFERENCES:
1. Mr. Srinivasan B. , Asia – Pacific Director
Novartis International, Manila

2. Mr. R. K. Suri
Chief Executive Officer,
Panacea Biotech, New Delhi

3. Mr. V. Vishwanath
Director – International Business AMEA Region
And Asia, Pfizer – International,
Bangkok.

4. Mr. Parimal Upadhyay
Senior Director – Betapharma
(Subsidiary of Dr. Reddy’s)
Germany