Career market research professional covering all phases of consumer research - both quantitative and qualitative - from design through data collection/ tabulation to analysis, reporting and presentation.

Known for ability to blend data from multiple sources into a research 'story' that personifies the consumer for brand managers and retailers. Solid grounding in concept/ product and claims testing, MaxDiff, conjoint and discrete choice analysis, segmentation, brand equity plus focus group moderation and face-to-face intercept.

Primary focus on CPG and consumer products and services and in multi-national projects.

Not an SAS or SPSS user.