My professional life began with a rich marketing career providing a strong foundation prior to transitioning to qualitative research. Upon completing a Marketing degree at York University I spent nearly a decade in Consumer Packaged Goods marketing at numerous international Tier 1 CPG companies including Cadbury Schweppes, Reckitt Benckiser and Schick Wilkinson Sword.

During these years as a marketer, I gained invaluable experience in brand and category management in categories including health care, personal care, snack food, beverages, and condiments. Today I continue to work as a marketer and strategic thinker in a consultant capacity.

My business focus is primarily on providing consumer ***** s (although I do mktg consulting work on a regualr basis as well). As a qualitative consumer researcher, my strong marketing background differentiates me from other researchers, as it enables me to understand how consumer ***** s fit into and come to life within the context of a business. I approach each project strategically, and the result is clear, actionable and ***** ful reporting that fits with client business needs.

My qualitative research experience incorporates a wide variety of projects. I have worked in a range of categories, including juices, fruits, confectionery, skin care, bread, personal care, education, banking and insurance, toys, alcoholic beverages and many more to uncover various ***** s through studies such as exploratory research, ad/creative testing, concept and positioning, packaging and innovation development. I use a variety of creative projective techniques, and methodologies including focus groups, mini groups, diads, in-depth-interviews, ethnography, shop-alongs, online focus groups and online bulletin board discussion groups (OLBBDGs).

I completed my qualitative researcher training at the renowned RIVA Institute in Washington DC and am a member of the Marketing Research and Intelligence Association (MRIA).

I work with clients in both US and Canada.

Note: Consulting work is billed per hour unless a flat rate is negotiated for a project. Research projects are priced on a per project basis.